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All Journal Welfare: Jurnal Pengabdian Masyarakat
Fika’, Suciana Laili
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Environmental Science Social Sciences

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Penguatan Strategi Branding B2B (Business-to-Business) pada Zamora Collection Group Ramadhani, Laila ‘Izza; Ningrum, Risma Widya; Oktaviyani, Tri; Fika’, Suciana Laili; Zahrotunnisa, Syifa Aulia; Irsyad, M. Ubaidillah; Fadilla, Leli; Syahira, Tata; Permatasari, Vina Septiana
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1714

Abstract

This community service activity aims to strengthen the B2B (business-to-business) branding strategy at Zamora Collection Group in order to increase competitiveness and product sales. The method used is the Participatory Action Research (PAR) approach, involving the Zamora Collection Group team in the design, implementation, and evaluation process of branding strategies. Community service steps include brand identity analysis, communication message adjustment, digital channel optimization, and improving team capabilities in B2B presentations and negotiations. The results of the activity showed an increase in brand awareness among business partners and the growth of strategic cooperation networks. The digital content produced managed to attract the attention of potential partners, while the team's capabilities in business communication showed significant improvements. Through a more targeted branding approach, Zamora Collection Group was able to strengthen its position as a provider of superior products in the B2B market.
Co-Authors Fadilla, Leli Irsyad, M. Ubaidillah Ningrum, Risma Widya Oktaviyani, Tri Permatasari, Vina Septiana Ramadhani, Laila ‘Izza Syahira, Tata Zahrotunnisa, Syifa Aulia