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Analysis of Brand Image and Customer Trust Improvement Through Ethical Communication and CSR Practices at Bank Muamalat Aisyah Amalina; Ari Santoso Widodo; Marini Marini
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.548

Abstract

Public trust is a vital asset for Islamic banking, particularly in an era where consumers are increasingly conscious of ethical and social values. This study aims to examine the impact of ethical communication and corporate social responsibility (CSR) on brand image and consumer trust in Bank Muamalat. Adopting a quantitative explanatory approach, the study utilized the SEM-PLS analysis technique to analyze data collected from Bank Muamalat customers in key urban areas, including Jakarta, Bandung, and Surabaya. The results indicate that ethical communication has a significant influence on brand image, while CSR directly affects consumer trust. Additionally, brand image serves as a mediating variable in fostering consumer trust. These findings underscore the importance of integrating transparent and ethical communication with CSR practices, especially those that align with the Islamic maqasid shariah principles. By doing so, Islamic financial institutions can strengthen their credibility and establish long-term relationships with consumers. In a highly competitive and information-driven environment, ethical communication and CSR initiatives go beyond mere promotional tactics. They play a crucial role in building customer loyalty, enhancing institutional integrity, and maintaining public trust. For Islamic financial institutions, particularly in the post-truth era, these factors are instrumental in differentiating themselves from competitors and ensuring sustainable growth. This study highlights the strategic value of combining ethical communication with CSR practices that reflect the values of Islamic teachings. The integration of these practices not only enhances the brand image but also fosters greater consumer trust, which is essential for the long-term success of Islamic banking institutions in today’s market. Thus, ethical communication and CSR should be viewed as fundamental components of a holistic strategy aimed at building strong, lasting relationships with customers.
When the President Endorses the Nation’s Next Leader: Detecting the Concept of Power in Javanese Culture Through Presidential Communication Widodo, Ari Santoso; Dani, Rendro
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 1 (2023): June 2023
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i1.223

Abstract

This article examines how President Joko Widodo (Jokowi) exercises his power through his presidential communication. It focuses on Jokowi’s statement when he endorses presidential candidates by using simple language, codes, and symbols. The purpose of this study is to decipher the possible meaning within the statement of Jokowi regarding his endorsement of presidential candidates. It also attempts to contextualize it within the larger setting of political public relations by using soft propaganda techniques. This study uses a qualitative case study approach that uses the lens of Benedict Anderson’s concept of power in Javanese culture and Eric Louw’s premise about the hype maker or messenger. Researchers argue that Jokowi's communication, in this case, can be interpreted as a political game where the president tries to show his power by deliberately violating political procedures to remove uncertainty among the political elite. The president’s power may also be seen in his soft propaganda communication, which employs “oversimplification” and “logical fallacies” techniques to stir up public emotion and resonance in the media and political elite. This article offers some critical insights on presidential communication strategy from different perspectives, particularly through the concept of power in the Javanese culture, the president’s role as a hype maker, and how political public relations strategies can be harnessed to modify a political process.
PARASOCIAL PIETY AND RELIGIOUS HARMONY: AUTHORITY AND MEDIA LITERACY IN INDONESIAN DIGITAL DAKWAH Alan Munandar; Ari Santoso Widodo Poespodihardjo; Hillary Tasya Medina
Harmoni Vol. 25 No. 1 (2026): January-June
Publisher : Research and Development Center for Guidance for Religious Societies and Religious Services, the Research and Development and Education and Training Agency of the Ministry of Religious Affairs of the Republic of Indonesia (MORA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32488/harmoni.v25i1.1072

Abstract

Indonesia's rapid digital expansion has transformed how Muslims access religious guidance, enabling digital preachers to build asymmetrical, emotionally significant bonds with millions of followers, a phenomenon this study conceptualizes as parasocial piety. In Indonesia's plural democratic society, where religious moderation (moderasi beragama) is a national policy priority, these parasocial dynamics carry consequential implications for social cohesion, interfaith discourse, and digital religious authority. This study explains the communicative mechanisms through which parasocial piety emerges in Indonesian digital dakwah, assesses its effects on religious moderation and social cohesion, and formulates an applied religious media literacy framework as an intervention response. Using an interpretive qualitative design with an integrative literature review, the article synthesizes peer-reviewed scholarship published mainly between 2021 and 2026, covering digital dakwah, parasocial interaction and relationship theory, Digital Islam, religious moderation, and digital religious literacy. Sources were selected through systematic screening following SALSA criteria, yielding a final corpus of 44 peer-reviewed journal articles. Findings identify five platform-conditioned mechanisms, including rhythmic presence, visual authority, and commodification of piety, that jointly produce mediated religious influence capable of both supporting and weakening religious moderation and inclusive discourse. The study contributes an original three-level ethical literacy framework for creators, audiences, and institutional ecosystems, with direct relevance to religious harmony policy in Indonesia's plural digital public sphere.   Abstrak Ekspansi digital yang pesat di Indonesia telah mengubah cara umat Muslim mengakses bimbingan agama, memungkinkan dai digital membangun ikatan satu arah yang bermakna secara emosional dengan jutaan pengikut, fenomena yang dikonseptualisasikan dalam studi ini sebagai parasocial piety. Dalam masyarakat Indonesia yang plural dan demokratis, di mana moderasi beragama menjadi prioritas kebijakan nasional, dinamika parasosial ini membawa implikasi serius terhadap kohesi sosial, wacana lintas agama, dan otoritas keagamaan digital. Studi ini menjelaskan mekanisme komunikatif kemunculan parasocial piety dalam dakwah digital Indonesia, mengkaji dampaknya terhadap moderasi beragama dan kohesi sosial, serta merumuskan kerangka literasi media keagamaan terapan sebagai respons intervensi. Dengan desain kualitatif interpretatif dan integrative literature review, artikel ini mensintesis karya ilmiah peer-reviewed yang dipublikasikan dominan antara 2021 hingga 2026, mengenai dakwah digital, teori interaksi dan relasi parasosial, Digital Islam, moderasi beragama, dan literasi digital keagamaan. Sumber dipilih melalui penyaringan sistematis berdasarkan kriteria SALSA, sehingga menghasilkan korpus akhir sebanyak 44 artikel jurnal peer-reviewed. Temuan mengidentifikasi lima mekanisme berbasis platform, termasuk kehadiran ritmis, otoritas visual, dan komodifikasi kesalehan, yang secara bersama menghasilkan pengaruh keagamaan termediasi yang dapat sekaligus mendukung dan melemahkan moderasi beragama serta wacana inklusif. Studi ini berkontribusi melalui kerangka literasi etis tiga level bagi kreator, audiens, dan ekosistem institusional, dengan relevansi langsung terhadap kebijakan kerukunan beragama dalam ruang publik digital plural Indonesia.
AI-Mediated Speaking Practice in EFL and ESL Learning: An Applied Communication Framework Perspective Alan Munandar; Ari Santoso Widodo Poespodihardjo; Hillary Tasya Medina
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 10 No. 4 (2026): July
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v10i4.1486

Abstract

This systematic literature review investigates how artificial intelligence transforms speaking practice in English as a Foreign Language (EFL) and English as a Second Language (ESL) contexts through an applied communication framework. Unlike prior reviews that evaluate AI-mediated speaking primarily in terms of linguistic outcomes, this study employs communicative competence theory, the willingness-to-communicate (WTC) model, and computer-mediated communication (CMC) theory as an integrated analytical lens to interpret how AI reconfigures the communicative conditions of oral language development. Following PRISMA 2020 guidelines, the review synthesises 37 peer-reviewed articles published between 2021 and 2026, sourced from Scopus, Web of Science, ERIC, and ScienceDirect. Thematic synthesis generated four analytical categories: AI as a conversational partner, AI as a feedback mechanism, AI as affective support, and AI as a constrained communication environment. Findings indicate that AI-supported practice consistently enhances pronunciation, fluency, and willingness to communicate, whilst also revealing persistent limitations in pragmatic sensitivity, authentic interactional transfer, and equitable access. The principal novel contribution of this review is the conceptual framework of ‘Mediated Communicative Scaffolding’, which repositions AI not as an automated correction tool but as a structured communicative environment that prepares learners for authentic human interaction. This theoretically grounded framework offers practical guidance for integrating AI into communication-oriented speaking pedagogy.