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All Journal Warta Ikatan Sarjana Komunikasi Indonesia International Journal of Economics and Management Research
Ari Santoso Widodo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Analysis of Brand Image and Customer Trust Improvement Through Ethical Communication and CSR Practices at Bank Muamalat Aisyah Amalina; Ari Santoso Widodo; Marini Marini
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.548

Abstract

Public trust is a vital asset for Islamic banking, particularly in an era where consumers are increasingly conscious of ethical and social values. This study aims to examine the impact of ethical communication and corporate social responsibility (CSR) on brand image and consumer trust in Bank Muamalat. Adopting a quantitative explanatory approach, the study utilized the SEM-PLS analysis technique to analyze data collected from Bank Muamalat customers in key urban areas, including Jakarta, Bandung, and Surabaya. The results indicate that ethical communication has a significant influence on brand image, while CSR directly affects consumer trust. Additionally, brand image serves as a mediating variable in fostering consumer trust. These findings underscore the importance of integrating transparent and ethical communication with CSR practices, especially those that align with the Islamic maqasid shariah principles. By doing so, Islamic financial institutions can strengthen their credibility and establish long-term relationships with consumers. In a highly competitive and information-driven environment, ethical communication and CSR initiatives go beyond mere promotional tactics. They play a crucial role in building customer loyalty, enhancing institutional integrity, and maintaining public trust. For Islamic financial institutions, particularly in the post-truth era, these factors are instrumental in differentiating themselves from competitors and ensuring sustainable growth. This study highlights the strategic value of combining ethical communication with CSR practices that reflect the values of Islamic teachings. The integration of these practices not only enhances the brand image but also fosters greater consumer trust, which is essential for the long-term success of Islamic banking institutions in today’s market. Thus, ethical communication and CSR should be viewed as fundamental components of a holistic strategy aimed at building strong, lasting relationships with customers.
When the President Endorses the Nation’s Next Leader: Detecting the Concept of Power in Javanese Culture Through Presidential Communication Widodo, Ari Santoso; Dani, Rendro
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 1 (2023): June 2023
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i1.223

Abstract

This article examines how President Joko Widodo (Jokowi) exercises his power through his presidential communication. It focuses on Jokowi’s statement when he endorses presidential candidates by using simple language, codes, and symbols. The purpose of this study is to decipher the possible meaning within the statement of Jokowi regarding his endorsement of presidential candidates. It also attempts to contextualize it within the larger setting of political public relations by using soft propaganda techniques. This study uses a qualitative case study approach that uses the lens of Benedict Anderson’s concept of power in Javanese culture and Eric Louw’s premise about the hype maker or messenger. Researchers argue that Jokowi's communication, in this case, can be interpreted as a political game where the president tries to show his power by deliberately violating political procedures to remove uncertainty among the political elite. The president’s power may also be seen in his soft propaganda communication, which employs “oversimplification” and “logical fallacies” techniques to stir up public emotion and resonance in the media and political elite. This article offers some critical insights on presidential communication strategy from different perspectives, particularly through the concept of power in the Javanese culture, the president’s role as a hype maker, and how political public relations strategies can be harnessed to modify a political process.
Co-Authors Aisyah Amalina Dani, Rendro Marini Marini