Pinasty, Rekananta Nasa
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Integrasi Kasir Pintar Untuk Peningkatan Daya Saing UMKM Warung Kuliner Dhoho Plaza Kota Kediri Jaza', Mochammad Miftakh; Khoiruddin, M Ilman; Pinasty, Rekananta Nasa; Barira, Imelda Nurrahmatul; Adhitya, Toni
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1764

Abstract

Candaria is an MSME that utilizes the potential of pineapple fruit, typical of Kediri Regency, to produce processed products with added value. However, Candaria's branding and product promotion strategies are still limited to the simple use of social media. This community service activity aims to assist Candaria in strengthening branding and increasing product promotion through social media, especially Instagram. The method used is the Asset- Community Development approach, which utilizes local assets such as superior products and available technology to optimize the potential of MSMEs. Assistance is carried out by creating creative video content containing product introductions and education about processed pineapple typical of Kediri. The results of the activity show an increase in the quality of Candaria's digital content, which has an impact on increasing product visibility on social media and consumer appeal. Through this activity, Candaria is able to develop a more effective and sustainable marketing strategy.
Optimizing the Assistance in Zakat Pick-Up Services and Zakat Fund Distribution by BAZNAS Trenggalek Widamayanti, Shinta Eka; Barira, Imelda Nurrahmatul; Pinasty, Rekananta Nasa; Nuraini, Risna Ahmad; Faiza, Nurlaili Adkhi Rizfa
Journal of Community Engagement in Economics Vol 2 No 2 (2024): Journal of Community Engagement in Economics
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Al- Hikmah Indonesia - Jurnal Ekonomi Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jcee.v2i2.1084

Abstract

The widening economic gap is one of the social problems that need to be addressed effectively. Zakat, as one of the instruments of Islamic economics, has an important role in reducing this gap by channeling some of the wealth from muzakki to mustahik. This community service focuses on assisting zakat pick-up services and distributing zakat funds at BAZNAS Trenggalek, with the aim of optimizing the effectiveness of zakat collection and distribution to be more transparent and on target. The method used in this service includes four main stages: planning, selecting recipients, and implementation. At the planning stage, mapping of target areas and identification of prospective zakat recipients is carried out in accordance with the principles of 8 asnaf. The implementation stage includes zakat pick-up services for muzakki and distribution of zakat funds in the form of cash assistance or productive goods that can improve the welfare of mustahik. Evaluation is carried out to assess the effectiveness of the program and identify obstacles and improvements that can be applied in the future. The results of the service show that zakat pick-up services increase the participation of muzakki in paying zakat, while more targeted distribution of zakat funds has a significant impact on the welfare of mustahik. In addition, this mentoring provides students with direct experience in professional and accountable zakat management. With this approach, zakat is not only a short-term solution to overcoming poverty, but also an instrument for sustainable economic empowerment