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All Journal Welfare: Jurnal Pengabdian Masyarakat
Balqist, Amelia Alayda
Unknown Affiliation
Environmental Science Social Sciences

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Penguatan Daya Saing UMKM melalui Penerapan Konten Kreatif di Instagram pada Omee Digital Printing dan Konveksi Laily, Ananda Khusnatul; Margareta, Ananda Alfira Margareta; Ilmi, Alfina Madinatul; Balqist, Amelia Alayda; Agustina, Aldila Aliffia Is Sya
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.2178

Abstract

The rapid development of digital technology has changed business competition, including for Micro, Small, and Medium Enterprises (MSMEs). Omee Digital printing and Konveksi, an MSME in Kediri, has faced challenges in optimizing digital marketing strategies, especially through Instagram. This community service program aims to strengthen Omee Digital printing’s competitiveness by implementing creative content marketing strategies on Instagram. The method used is the Participatory Action Research (PAR) approach, involving needs analysis, training, content creation, and strategy implementation. The results show a significant increase in Instagram engagement, follower growth, and customer interactions, positively impacting brand awareness and sales. Business owners also gained a better understanding of digital marketing techniques. This initiative demonstrates that optimizing Instagram as a marketing tool can enhance market reach and business sustainability. These findings can serve as a reference for other MSMEs to maximize digital marketing in the era of Industry 4.0.
Co-Authors Agustina, Aldila Aliffia Is Sya Ilmi, Alfina Madinatul Laily, Ananda Khusnatul Margareta, Ananda Alfira Margareta