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p-Index From 2020 - 2025
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All Journal Indonesian Journal of Law and Economics Review
Ramadhin S, Ede
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Unlocking Small Business Growth Strategies for Success in Indonesia: Mengungkap Strategi Pertumbuhan Usaha Kecil untuk Sukses di Indonesia Rochani, Oktavia Siti; Pradhana, Muhammad Farid Fathul Huda; Ramadhin S, Ede; Zahrina A, Nilamsari; Haris, Abdul; Rahmawati , Imelda Dian
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1139

Abstract

This study analyzes the development strategy of "Kenangan Fried Chicken," a small business in Sidoarjo Regency. Using qualitative research and a phenomenological approach, data were gathered through interviews, observations, and SWOT analysis. The findings highlight that product quality, marketing, and competition are crucial for growth. Strengths include a strategic location, while weaknesses involve limited capital. High community enthusiasm presents opportunities, but competition poses a threat. Recommended strategies include improving product quality, diversifying the menu, and enhancing marketing efforts to boost business competitiveness and sustainability. Highlights: Strategic Location: Prime spot in a residential area near main road. Marketing Importance: Essential for growth and overcoming competition. Capital Constraints: Major weakness hindering business sustainability. Keywords: small business development, Kenangan Fried Chicken, qualitative research, SWOT analysis, marketing strategy
Co-Authors Abdul Haris Pradhana, Muhammad Farid Fathul Huda Rahmawati , Imelda Dian Rochani, Oktavia Siti Zahrina A, Nilamsari