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All Journal Jurnal Manajemen Journal of Management and Innovation Entrepreneurship (JMIE)
Yane Puspito Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Persepsi Konsumen Terhadap Promosi Pada Aplikasi “FISDOK” Solusi Smart Pelayanan Kesehatan: Study kasus: Desa Banjarsari, Kecamatan Gajah, Kabupaten Demak Yane Puspito Sari
MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.272 KB) | DOI: 10.55123/mamen.v1i2.193

Abstract

Promotion is one of the factors that influence purchasing decisions. Promotion is an important factor that must be done by a company. With promotion, a company can provide information to consumers about the products it creates. The advantages of these products can be known by consumers through promotions and can generate interest in consumers to buy these products. Promotion is a communication activity carried out by a company to explain to consumers about the products created by the company. Promotion is a variety of ways to inform, persuade, and remind consumers directly or indirectly about a product or brand being sold. The problems discussed are limited to consumer perceptions of promotions in the "FISDOK" application, a smart solution for health services. The purpose of this research is to find out how the people of Banjarsari Village, Gajah Subdistrict, Demak Regency recognize the "FISDOK" application and what obstacles are faced in the process of promoting the "FISDOK" application. Data collection techniques and data analysis were obtained from observations, interviews, documentation and, library. The result of the research is that the people of Banjarsari were not familiar with the FISDOK application until the promotion was carried out by the author and the team. On average, people who use the FISDOK application say that this application is very helpful for the community to find out their health condition by consulting directly through the application. With the results of this promotion, the public finally knows and learns about the features contained in this health application. The educational videos contained in the application also greatly provide additional knowledge to the public about physiotherapy.
ANALISIS DAMPAK STRES KERJA DAN WORK-LIFE BALANCE TERHADAP KINERJA KARYAWAN UMKM KERAJINAN DI KABUPATEN PURWOREJO Nenden, Nenden Nur Annisa; Yane Puspito Sari
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 2 (2026): January
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v3i2.3440

Abstract

Penelitian ini bertujuan untuk menganalisis dampak stres kerja dan work-life balance terhadap kinerja karyawan UMKM kerajinan di Kabupaten Purworejo. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian eksplanatif, menggunakan teknik survei melalui kuesioner kepada 50 karyawan UMKM kerajinan yang memenuhi kriteria penelitian. Data dianalisis menggunakan regresi linier berganda untuk menguji pengaruh variabel stres kerja dan work-life balance terhadap kinerja karyawan. Hasil penelitian menunjukkan bahwa stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan UMKM, sedangkan work-life balance berpengaruh positif dan signifikan terhadap kinerja karyawan UMKM kerajinan di Kabupaten Purworejo. Simpulan penelitian ini adalah bahwa peningkatan kinerja karyawan UMKM dapat dicapai dengan menekan tingkat stres kerja serta menciptakan keseimbangan yang baik antara pekerjaan dan kehidupan pribadi karyawan, sehingga mendukung keberlanjutan dan produktivitas UMKM kerajinan.   Kata Kunci: Stres Kerja, Work-Life Balance, Kinerja Karyawan, UMKM Kerajinan, Purworejo
Co-Authors Nenden, Nenden Nur Annisa