Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF) West Science Business and Management
kasman, Muh. Nurdin Nur Abdi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Social Media Utilization In Umkm Marketing Strategy : A Digital Media Optimization Framework (Case Study: Miami Cafe and Restaurant): Andriani, Meta; Hutauruk, Sara Immanuella; kasman, Muh. Nurdin Nur Abdi; Yasin, Muhammad
Jurnal Pengabdian Masyarakat Formosa Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v3i1.7757

Abstract

The object of this community service is Micro, Small and Medium Enterprises (MSMEs), namely Resto and Cafe Miami located in Kemang Raya, South Jakarta. This business, which has only been established for approximately 5 months, certainly needs assistance in developing its business, especially in the marketing sector. In this Community Service activity, MSMEs are assisted in creating social media accounts such as Instagram and Tiktok, and are given assistance in managing these media through good content. The method used in this activity is training such as guides or tutorials. As for the results obtained from this activity, that assistance in managing social media as a digital marketing strategy should be continued regularly so that the results are optimal and have a significant impact on MSME sales activities.
Productivity for Growth of Small and Medium Enterprises: Case of Indonesian Capital Market Ferli, Ossi; Hatyanti, Enny; Immanuella, Sara; Ataulina, Dessy; Kasman, Muh. Nurdin Nur Abdi; Kusuma, Vasanti Etenia
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2562

Abstract

This study aims to analyze the effect of profitability, productivity, debt, age, and company size on the growth of Small and Medium Enterprises (SMEs) listed on the Indonesia Stock Exchange (IDX) on the Acceleration Board and Development Board during the period 2021–2023. Using the panel data method and the Common Effect Model (CEM) approach, this study found that only the productivity variable has a positive and significant effect on company growth, both for SMEs listed on the Acceleration and Development Boards. Meanwhile, the profitability, debt, age, and company size variables did not show a significant effect on growth. These results emphasize the importance of operational efficiency and asset optimization compared to dependence on profits or external financing in driving SME growth. These findings are expected to be strategic input for business actors, investors, and regulators in formulating policies that support strengthening the SME sector in the capital market.
Co-Authors Andriani, Meta Ataulina, Dessy Ferli, Ossi Hatyanti, Enny Hutauruk, Sara Immanuella Immanuella, Sara Kusuma, Vasanti Etenia Muhammad Yasin