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All Journal Economic Reviews Journal Jurnal Ilmu Sosial dan Humaniora
Dessy Herdiana
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Pemasaran Celebrity Endorsment pada Media Sosial Instagram Terhadap Minat Beli pada Produk Pakaian Kaum Wanita Generasi Z Dikota Karawang Desi Jaelani; Dessy Herdiana; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.287

Abstract

A Celebrity Endorsement figure not only has an attractive face and appearance, but must also have aspects commonly known as VISCAP which consist of popularity (Visibility), expertise (Credibility), attractiveness (Attractiveness), strength (Power) and ability. influence consumer buying interest. (Royan, 2005). The online shop business is currently growing quite rapidly, to meet the needs of many online shops which continue to grow and compete to win the market so they can win the hearts of their consumers. This type of research uses quantitative research methods, which according to (Sugiyono, 2014: 8) are said to be quantitative methods because quantitative research can be interpreted as a research method that is based on the philosophy of positivism. Used to research certain populations or samples, data collection using research instruments, quantitative/statistical data analysis, with the aim of testing predetermined hypotheses. Based on the research results, it can be concluded that there is a positive and significant influence between Instagram celebrity endorsement marketing on the interest in purchasing clothing products among Generation Z women in Karawang City. This is proven by the coefficient of determination (R2) which is quite high, namely 70.5%. while the remaining 29.5%. This shows that 70.5% of the variation in interest in buying clothing products among Generation Z women in Karawang City can be explained by the Instagram celebrity endorsement variable.
Systematic Literature Review (SLR): Analisis Rekonsiliasi Fiskal Atas Laporan Keuangan Komersial Terhadap PPH Badan yang Terutang pada Perusahaan Tiar Lina Situngkir; Salma Nurhasanah; Rahma Dini Aulia; Najwa Khoerunnisa; Rizka Dwi Syaharani; Sinta Apriyani; Nurul Aulia; Desi Jaelani; Dessy Herdiana; Muhammad Daffa Jauza Fikri
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.332

Abstract

The aim of this research is to analyze fiscal reconciliation of commercial financial reports against corporate income tax that businesses must pay, as determined by the systematic literature review (SLR) approach. determining the amount of income tax due following fiscal adjustments and determining whether the recorded income or costs match the relevant tax measures. In order to explain this issue, this research gathers, evaluates, and synthesizes pertinent prior work from a variety of approved journals, including Sprott, Google Scholar, and Pop. Systematic Literature Review (SLR) is the research methodology employed in this study. Fifteen reviews of the literature address the research subject for 2019 and 2024. According to the study's findings, every organization prepares fiscal reconciliation and commercial financial reports with the same inconsistencies. Thus, there are disparities in the calculation of corporation tax payable as well.
Pengaruh Kredibilitas Influencer Beby Tsabina pada Media Sosial Instagram dan Keselarasan Diri terhadap Sikap Influencer Serta Dampaknya pada Niat Konsumen terhadap Produk Barenbliss Dessy Herdiana; Desi Jaelani; Reminta Lumban Batu
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6458

Abstract

This study aims to analyze the role of influencer credibility Beby Tsabina in shaping consumer attitudes and behavioral intentions towards Barenbliss products through Instagram social media. Background Problems: How do influencer credibility, Instagram social media, and self-congruence influence attitudes towards influencers and their impact on consumer behavioral intentions towards Barenbliss products. Novelty: This study combines three main variables of influencer credibility, Instagram social media, and self-congruence which are simultaneously analyzed towards consumer attitudes and intentions, especially in the local Indonesian context with a specific influencer figure, namely Beby Tsabina. Research Methods: The method used is a quantitative approach with a survey technique on Instagram users who know Beby Tsabina and Barenbliss products. Data were analyzed using Structural Equation Modeling (SEM) techniques. Finding/Results: The results show that influencer credibility, Instagram social media, and self-congruence have a significant positive effect on attitudes towards influencers, which in turn influence consumer behavioral intentions. Conclusion: The conclusion of this study is that credibility and congruence between influencers and consumers play a very important role in shaping purchase intentions through positive attitudes towards influencers.
Co-Authors Abdul Yusuf Desi Jaelani Muhammad Daffa Jauza Fikri Najwa Khoerunnisa Nurul Aulia Rahma Dini Aulia Reminta Lumban Batu Rizka Dwi Syaharani Salma Nurhasanah Sinta Apriyani Tiar Lina Situngkir