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Yuana Putri, Mita Septiana
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Servicescape dan Menu Diversity terhadap Kepuasan Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan Yuana Putri, Mita Septiana; Huda, Miftahul
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.494

Abstract

This study aims to determine and measure the influence of Servicescape and Menu Diversity on Customer Satisfaction and Customer Loyalty in Prigen District. This study is a quantitative study with a sample of 116 respondents using purposive sampling techniques with SPSS 22 analysis tools. The results of the study indicate that Servicescape has a significant effect on Customer Satisfaction, Menu Diversity has a significant effect on Customer Satisfaction, Servicescape has a significant effect on Customer Loyalty, Menu Diversity has a significant effect on Customer Loyalty, Servicescape through Customer Satisfaction has a significant effect on Customer Loyalty, Menu Diversity through Customer Satisfaction has a significant effect on Customer Loyalty.
Co-Authors Miftahul Huda