Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JOIV : International Journal on Informatics Visualization
Anwar, Norizan
Unknown Affiliation
Computer Science & IT

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Understanding User Engagement Strategies for Podcasts Videos on Youtube in Indonesia: A Study on Content Creation Kurniawan, Yohannes; Halim, Enrico; Jennifer, Elisa; Pribadi, Fazha Aqsa; Bhutkar, Ganesh; Anwar, Norizan
JOIV : International Journal on Informatics Visualization Vol 8, No 2 (2024)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.8.2.2123

Abstract

COVID-19 has transformed human life by utilizing technology to obtain information. Based on Katadata.com, Indonesia ranks second in the world's highest number of podcast listeners in the third quarter of 2021, accounting for 35.6% of the total internet users. Based on YouTube user statistics from Global Media Insight, Indonesia also ranks fourth globally for the highest number of YouTube users in 2023, totaling 139 million. Thus, this study aims to examine the factors that can influence the strategy to attract the right audience in building podcast content and provide recommendations for appropriate user engagement by comparing the genres of current issues and business & finance podcasts on YouTube Indonesia. The research method used is descriptive analytics, using the open-source Netlytics tool to analyze text and automatically summarize and visualize public online conversations on YouTube. The results of this study indicate that current issue genres are more prevalent in Indonesian society, with one of the most influential factors being the topic and guests to currently viral podcasts. This study also analyzes other factors that influence user engagement. Therefore, the findings of this research can be utilized as an opportunity for companies/institutions to enhance their branding/promotion through YouTube video podcasts. This research can also serve as a reference for other podcast content creators in building and improving user engagement on their YouTube channels to attract more interest from Indonesian society.
Social Media Content and Data Analysis of Audience Engagement in the Tour and Travel Industry Kurniawan, Yohannes; Harry, -; Oktavianus, Kelvin; Anwar, Norizan; Cabezas, Diego
JOIV : International Journal on Informatics Visualization Vol 6, No 3 (2022)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.6.3.912

Abstract

Social media has become the most popular area where the primary users are the youth generation. Social media marketing has become the best promotion for many companies regardless of the private or public sector, medium or large companies, including Tour and Travel companies. The companies must survive this pandemic by using social media technology to promote their services by creating promotional content that can attract customers' attention on social media, which may help to increase company revenue. This study analyzes the engagement and interaction of promotion content in the context of marketing on social media, such as Instagram, during the Covid-19 pandemic. This research underlines the customer perception about tour and travel content on Instagram for the companies and content characteristics to know the best strategy for doing promotional activities on Instagram through the questionnaire as supporting material. This quantitative research method uses data analytics tools and content analysis methods. This study also obtained data from the official website, journals, books, and articles. This research also utilizes surveys as supporting material focusing on the Instagram data analysis using content analysis. The future research is presumed to describe a similar research strategy but investigates other social media platforms. In addition, this research dictated several factors that can affect the level of engagement on Instagram. Hopefully, future research will examine additional factors that can influence a company's marketing to achieve its marketing objectives and implementation over a more extended time.
Co-Authors Bhutkar, Ganesh Cabezas, Diego Halim, Enrico Harry, - Jennifer, Elisa Oktavianus, Kelvin Pribadi, Fazha Aqsa Yohannes Kurniawan, Yohannes