<![CDATA[The life of our society has gone through enough changes along with the development of technology. One of the changes that can be felt is the appearance of digital culture such as Cancel Culture, an action where netizens boycott a celebrity or a certain public figure due to his/her taboo action. The purpose of this research is to know the role of the media in the cancel culture phenomenon by using Determination Technology theory. This study uses descriptive qualitative approaches with virtual ethnography . The scope of the research l focuses on the Cancellation phenomenon of the Instagram accounts of @arawindak and @kite..entertainment for two reasons. The first reason is the alleged cancellation of "Arawinda" known as the “pelakor” (a married woman who engages in adultery with a man other than her husband ) who received the attention of the Indonesian media and society resulting in easy access to related data regarding Cancel Culture. The second reason is the lack of scientific studies about Cancel Culture especially on Instagram. The large amount of data and the analysis that would be required to study the Cancel culture as a whole in a qualitatively extensive manner will result in a lack of clarity of the end results. Researchers also held interviews with 5 informants (2 informants who did not engage in cancel culture and 3 informants who engaged in the cancel culture). The results of this study find that the media plays an important role in the cancel culture phenomenon through social media. The media plays a role in accelerating the boycott process in view of the characteristics of social media, which are not restricted to time and space. Thus, it can reach even more members than boycotts that occur in the real world. The impact felt through the cancel culture phenomenon carried in the media is even bigger and permanent. Therefore, through this research, it is hoped that people will be more careful in their actions and understand the concept of cancel culture.]]>
