Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan
Mardhiatillah, Athaya
Unknown Affiliation
Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemaknaan Iklan BMW i8 Roadster “Retirement is About Exploring Your Wide Open Future.” : Analisis Semiotika Roland Barthes Siregar, Aina Nisa Fitria Pasha; Mardhiatillah, Athaya; Sherena, Aerika Ayu Sahara Putri
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.3513

Abstract

Advertising is a form of presenting and promoting the idea of a product or service that aims to help customers or viewers distinguish a product or service from others. On May 22, 2019 BMW released an advertisement with the title “Retirement is about exploring your wide open future.” which contains an appreciation of Dieter Zetsche who will retire as CEO of Mercedes Benz with a plot twist that keeps the audience entertained. This ad is unique because Mercedes Benz and BMW are leading companies that compete in the automotive sector, this makes this ad enjoyed by many viewers, up to 3 million viewers on Youtube within 6 days. In this study, we can understand the signs in advertisements and how myths can create meaning. The equivalent method of this research is qualitative with an interpretive approach and uses the semiotic theory of Roland Barthes. The results showed that the meaning of the signs in the advertisement "Retirement is about exploring your wide open future." his retirement is freedom from a job that BMW can bring that freedom even to Zetsche who is CEO of Mercedes Benz.
Co-Authors Sherena, Aerika Ayu Sahara Putri Siregar, Aina Nisa Fitria Pasha