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All Journal Jurnal Ilmu Manajemen Profitability
Fitri, Alisa Amanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Effect of Promotional Strategy on Consumer Interest in Online Shopping at Shopee (Case Study on Students of the Faculty of Economics and Business Unismuh Makassar Management Study Program Class of 2018). Pasigai, Aris; Fitri, Alisa Amanda
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14040

Abstract

The purpose of this research is a quantitative type of research with the aim of knowing the effect of promotional strategies on consumer interest in shopping online at shopee (a case study on students of the Faculty of Economics and Business, Unismuh Makassar, Management Study Program class of 2018). The sample in this study amounted to 76 respondents. Data was collected by observing and distributing questionnaires. In this study, the data sources used in data collection include primary data. The research instrument used in this study used the Likert scale method. Based on the results of data research using statistical calculations through the Statistical Package for Social Science (SPSS) version 25 application regarding the effect of promotional strategies on consumer interest in online shopping at shopee (a case study on students of the Faculty of Economics and Business, Unismuh Makassar, 2018 Management Study Program) which has been discussed from the previous chapter, the authors draw an important conclusion, namely the promotion strategy has a positive and significant effect on consumer interest.
Co-Authors Pasigai, Aris