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All Journal Sabda: Jurnal Kajian Kebudayaan
Nafi, Anan Tawazzun
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Dinamika Program Siaran TVRI Tahun 1969-1989 Nafi, Anan Tawazzun; Alamsyah, Alamsyah
Sabda: Jurnal Kajian Kebudayaan Vol 18, No 1: 2023
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.18.1.1-10

Abstract

During the New Order era, economic development policies were the focus of the Soeharto administration. To implement development, the country's socio-political conditions needed to be controlled. This control was done through the utilisation of television as a tool to spread development messages. This mass media is very effective and efficient in shaping people's mindset. In carrying out its duties, TVRI does so through its broadcast programmes. However, people do not like TVRI's lighting broadcasts, they prefer entertainment broadcasts. Therefore, development messages began to be inserted into TVRI's entertainment broadcasts. This effort intensified after advertising was banned on television. At that time, almost all TVRI broadcasts were aimed at supporting development policies. This situation lasted until the New Order government collapsed.  
Co-Authors Alamsyah -