Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Tourism, Hospitality and Culture Insights Journal
Silalahi, Rikki Sembari
Unknown Affiliation
Economics, Econometrics & Finance

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Efektivitas Media Sosial Sebagai Sarana Promosi Hotel Sibayak Internasional Berastagi Silalahi, Rikki Sembari; Emrizal, Emrizal; Hanafi, M. Hirsan
Tourism, Hospitality And Culture Insights Journal Vol 3 No 2 (2023): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v3i2.507

Abstract

This study aims to determine the effectiveness of social media as a promotional tool for Hotel Sibayak Internasional Berastagi. This study uses a qualitative method with a descriptive approach to the data obtained in the study using primary data by conducting field observations, interviewing the Sales & Marketing team, and conducting documentation during the research. The results obtained from this study indicate the use of social media as a means of effective promotion. carried out by the Sales & Marketing team by providing digital product information in the form of product photos in the form of posters and videos These are used to reach potential customers.
Co-Authors Emrizal Hanafi, M. Hirsan