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All Journal Central Community Development Journal
Adiputri, Zulfa Utami
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health

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Building the minimum viable transformation in Indonesia: Evidence from firms and women-led MSMEs Adiputri, Zulfa Utami
Central Community Development Journal Vol. 4 No. 1 (2024): June 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v4i1.802

Abstract

This study slide-based teaching materials on digital transformation into a measurement-ready, Minimal Viable Transformation (MVT) architecture spanning five basics – strategy and culture, staff and customer engagement, process and innovation, digital technology, and data and analytics – with inclusion embedded as a capability risk control. Using a concise mixed-methods design, we generated indicators from interviews and a focused workshop, validated a multi-respondent survey linked to lightweight telemetry (event coverage, release cadence, CSAT/NPS), and piloted 90-day improvement bundles. The results show that a one-standard-deviation rise in MVT is associated with higher customer trust/experience and operational performance and, where available, growth/margin uplift. Decomposition highlights Data & Analytics and Process & Innovation as primary levers for operations, while Strategy & Culture and Staff & Customer Engagement explain trust and experience. Dynamic capabilities and data-driven decision-making act as mechanisms, and inclusion amplifies effects, especially in women-led MSMEs, where lightweight stacks (mobile storefronts, simple OKRs, SKU-level analytics) produce measurable gains. The contribution is a parsimonious, sequenced, and auditable blueprint that turns “digital talk” into weekly behaviors that leaders can govern and scale in resource-constrained contexts.
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