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All Journal ASEAN Journal on Hospitality and Tourism
Jayasuriya, Nisha
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Humanities Engineering Social Sciences

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An Investigation on the Crisis Management Practices of Boutique Hotels and Villas in Sri Lanka: Lessons from the COVID-19 Era Rajapakse, Vageesha; Jayasuriya, Nisha; Senadheera, Sewwandi; Seneviratne, Nirmalee
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 1 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.1.04

Abstract

This study investigates the key crisis experiences and coping management strategies adopted by boutique hotels and villas in Sri Lanka with specific reference to the coronavirus (COVID-19) pandemic and the subsequent economic downturn era in Sri Lanka. A qualitative research method was adopted in conducting the study. Data was gathered using eight semi-structured interviews targeting general managers of registered boutique hotels and villas in Sri Lanka, selected through the snowball sampling technique. The thematic analysis was conducted to extract the main ideas from the transcripts. The study's results revealed infrastructural discrepancies, strategy risk, and distorted supply chains as three key crisis experiences encountered by boutique hoteliers in Sri Lanka during the period under study. Three key coping strategies were discovered as those predominantly used by boutique hoteliers during the crises, stressing the importance of product diversification, marketing efforts, and revamping supply chains. This study urges hoteliers to enhance crisis resilience through strategic adjustments, including restructuring supply chains via local partnerships for authenticity and cost benefits. It also raises caution to governments, emphasizes proactive planning for national resilience, especially in infrastructure, and advocates for active government involvement/participation in the tourism sector.
The Impact of Travel Motivations on Destination Loyalty: The Mediating Role of Tourist Satisfaction among Russian Tourists in Post-Pandemic Sri Lanka Niroshan, Prageeth; Jayasuriya, Nisha; Kankanam Pathiranage, Heshan Sameera
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.02

Abstract

The recovery of global tourism after COVID-19 has renewed interest in understanding international tourists' motivations and behavioral intentions. This study investigates how push and pull travel motivations influence tourist satisfaction and destination loyalty among Russian tourists visiting Sri Lanka in the post-pandemic period. Data were collected from 384 Russian tourists and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both push motivations (β = 0.165, p < 0.01) and pull motivations (β = 0.662, p < 0.001) significantly enhance tourist satisfaction. However, destination loyalty is primarily driven by push motivations, while pull motivations influence loyalty indirectly through satisfaction. The mediation analysis confirms that tourist satisfaction plays a critical mediating role in translating travel motivations into loyalty intentions. This study contributes to tourism literature by extending push–pull motivation theory in a post-pandemic context and provides practical insights for Sri Lankan tourism policymakers and destination marketers seeking to strengthen tourist retention and repeat visitation.
Co-Authors Kankanam Pathiranage, Heshan Sameera Niroshan, Prageeth Rajapakse, Vageesha Senadheera, Sewwandi Seneviratne, Nirmalee