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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Manajemen dan Usahawan Indonesia
Soraya, Altheannisa Agatha
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Employer Branding and Career Opportunities: Does Fit really influence Gen Z’s intention to join in architectural firms in Indonesia? Soraya, Altheannisa Agatha
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i3.14761

Abstract

By the end of the Covid-19 pandemic, job demand has increased. Indonesian Architecture subsector is experiencing a shortage of architects given the lack of interest on architecture students to continue their careers in the same field and lack of career opportunities offered. Therefore, employers need to develop an employer branding strategy to match applicant’s expectations with values offered in order to attract labor market intention, especially alumnis from related majors, to join architectural company. As Person-Organisation Fit theory applied, by finding their fit toward potential employee, gen Z, can better examine their employer to consider joining the company. This study aims to examine how person-organisation fit mediates career growth opportunities and employer branding that fit individual’s expectations can influence their intention to join to the company. This quantitative research uses a cross-sectional approach by collecting data through structured questionnaire consisting of 41 items asked distributed online. The sample consisted of 308 employees working in architectural industry with minimum of one year experience. Covariance Based Structural Equation Modeling (CB-SEM) used as analysis method aimed to identify and analyze the relationship between variables that influence the gen Z’s intention to join Indonesian architecture firms. The eresults indicates that both Employer Branding and Career Growth Opportuniies hav positive and significant effect on Intention to Join, while Person-Organisation fit partially mediate Employer Branding’s effect. This study only conducted in Architectural Subsector in Indonesia. The results of this study could also have relevance for other Asian nations that exhibit comparable traits.
Studi Mediasi Sekuensial: Mitigasi Turnover Intention Pada Tenaga Kerja Subsektor Arsitektur Di Era Transformasi Digital Soraya, Altheannisa Agatha; Ardiyanti, Niken
Jurnal Manajemen dan Usahawan Indonesia Vol. 47, No. 1
Publisher : UI Scholars Hub

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Abstract

This study aims to analyze the role of resilience, job security, social support, and job satisfaction on turnover intention among 300 workers in the architecture sector in Indonesia. Using Covariance Based Structural Equation Model, this study found that social support and job satisfaction act as mediators in the relationship between resilience and turnover intention. Social support has a positive influence on turnover intention, different from earlier findings, which may be due to the context of the Indonesian architecture sector. This study contributes to the literature by testing the sequential mediating relationships between resilience, social support, job satisfaction, and turnover intention. Practical implications suggest that this model can be tested in other industries with diverse cultures and characteristics, as well as further studying the potential relationship between job security and perceived social support in more dynamic jobs and diverse levels of job security.
Co-Authors Ardiyanti, Niken