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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Indonesia Sosial Sains
Yuwono, Claudia Oktaviani
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Evolusi social commerce: Memahami Fenomena Digital melalui Perspektif Teori Komunikasi dan Sosial Yuwono, Claudia Oktaviani; Rizky, Nifirinas Yulistin; Indra, Intan Rosma
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.56850

Abstract

Indonesian people are among the largest users of social media. There are 139 million users out of a total population of 278.7 million. From the age range of social media users from 15-40 years old and above. The various social media functions offered make people dependent on various social media. The most widely used applications are WhatsApp, Instagram, X, Tiktok and Youtube. Currently, social media that presents a short video format is more popular. The purpose of this research is to discuss social interactions that occur in social commerce, namely Tiktok Shop by using several communication theories in the context of society according to Littlejohn, et al. The theory that will be discussed is the diffusion of innovation to see how Tiktokshop is adapted by the community. Then the theory of symbolic interactionism is to see how user interaction, as well as existing content, forms the meaning of objects that are often talked about in social commerce and become viral. Then the theory continues the social construction to see how interaction in the Tiktok Shop constructs the fear of missing out (FoMO) which can encourage consumers to buy without careful consideration. So, when understanding this phenomenon through the perspective of communication theories such as innovation diffusion, symbolic interactionism, and social construction, readers can see the opportunities and challenges of social commerce in shaping a more inclusive, transparent, and responsible digital culture.
Regulatory Ethics in The Context of Mobile Communications and AI in Society Yuwono, Claudia Oktaviani; Reyhan, Erik; La Hara, La Rawi
Jurnal Indonesia Sosial Sains Vol. 6 No. 2 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i2.1559

Abstract

The rapid advancement of mobile technology and artificial intelligence (AI) has brought about significant changes in the way social communication is carried out throughout Indonesia. Although this technology has a significant positive impact, challenges related to ethical regulations, especially in terms of protecting personal data safety, taste and clarity, are a matter of concern. This research seeks to understand the ethical regulations and their implementation that must be carried out so that this communication technology does not harm society. This research reviews the application of regulatory ethics in the field of mobile applications and AI using the theories of ambiguity, negative morality, fairness, and vulnerability. Methods include a literature review of updated peer-reviewed articles as well as data points and statistics from secondary articles on how past applications of Mobile-AI changed Indonesia's social communication patterns. The findings show that current regulations are not effective at protecting user privacy; therefore, the study concludes by recommending stricter policy planning on the use of AI technology to engage and instill public trust.
Co-Authors Indra, Intan Rosma La Hara, La Rawi Reyhan, Erik Rizky, Nifirinas Yulistin