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All Journal Educazione: Journal of Education and Learning Afkarina : Jurnal Pendidikan Agama Islam Proceeding Of International Conference On Education, Society And Humanity
Firdausiyah, Rifka Jannatul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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INTEGRATION OF STRATEGIC MANAGEMENT AND ISLAMIC SPIRITUALITY IN REALIZED GOOD ISLAMIC GOVERNANCE AT NURUL QADIM ISLAMIC BOARDING SCHOOL Firdausiyah, Rifka Jannatul; Sudarwan, Robert Edy
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 3, No 1 (2025): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the integration of strategic management and Islamic spirituality in building Good Islamic Governance at the Nurul Qadim Islamic Boarding School. In the digital era and educational competition, Islamic boarding schools are required not only to uphold Islamic values but also to build professional and adaptive governance. This research used a descriptive qualitative approach with a case study method. Data were obtained through in-depth interviews, participant observation, and documentation. The results indicate that using a management strategy based on Islamic spirituality increases the accountability, transparency, and effectiveness of educational programs. Islamic values such as amanah (trustworthiness), ihsan (goodness), and ikhlas (sincerity) guide every stage of the strategy, from planning to evaluation. The institution's vision and mission serve as a moral compass for governance, and a SWOT analysis is used to identify the institution's strengths and challenges. This integration demonstrates that this management system balances worldly and hereafter orientations.
Optimizing Digital Marketing in Building the Image and Public Trust of Islamic Boarding Schools in the Era of Educational Technology Kunta, Ittaqillah Haitsuma; Firdausiyah, Rifka Jannatul; Kamil, Moh.; Ni'am, Muhammad Durrin; Hasanah, Siti Nur Aviatun; Rofik, Moh.; Mudarris, Badrul
Educazione: Journal of Education and Learning Vol. 2 No. 1 (2024): Transformation of Indonesian Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i1.2232

Abstract

The development of educational technology encourages Islamic educational institutions, including Islamic boarding schools, to innovate in building their image and increasing public trust. One effort is through the implementation of digital marketing strategies that utilize various social media platforms and official websites. This study aims to analyze how digital marketing is optimized in building the image of institutions and increasing public trust in Islamic boarding schools in the era of educational technology. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through interviews, observations, and documentation of digital marketing activities carried out by Islamic boarding schools. The data obtained are then analyzed descriptively to understand the patterns and strategies applied. The results of this study indicate that digital marketing carried out consistently and planned can increase visibility and shape a positive image of Islamic boarding schools in the community. The use of informative, educational, and religious content is a major factor in building public trust. In addition, transparency of information through digital media also contributes to increasing the credibility of institutions. Practically, this study provides an overview of the importance of optimizing digital marketing in building image and public trust. Theoretically, this research enriches the study of Islamic education marketing in the digital era, particularly in the aspect of the relationship between institutional image and public trust.
Differentiation And Positioning Of Islamic Boarding School: Internalization Of Special Values As A Unique Selling Proposition (Usp) Hasanah, Siti Nur Aviatun; Firdausiyah, Rifka Jannatul; Kamil, Moh.; kunta, Ittaqillah haitsuma; Ni'am, Muhammad Durrin; Rofik, Moh.; Abdullah, Abdullah
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2025): Character and Religiosity in Islamic Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i2.2233

Abstract

This study aims to analyze the differentiation and positioning of Islamic boarding schools (pesantren) through the internalization of distinctive values ​​as a Unique Selling Proposition (USP) to enhance the competitiveness of educational institutions. The method used was a qualitative approach with a case study design, through in-depth interviews, participant observation, and documentation analysis of leaders, teachers, and students. The results indicate that the differentiation of Islamic boarding schools lies in the strength of distinctive values ​​internalized in the organizational culture, such as spirituality, discipline, and integrity. These values ​​serve as USPs that shape the institution's image and increase public trust. Furthermore, transformational leadership contributes to knowledge management, engagement strategies, and confidence building among Islamic boarding school residents, thus creating a healthy competitive culture. The implications of this study emphasize that the internalization of distinctive values ​​must be strategically integrated into institutional management as a competitive advantage. This is crucial for strengthening the positioning of Islamic boarding schools amidst increasingly dynamic educational competition.
Exploring the Paradox of Islamic Boarding School Digital Marketing between the Values of Politeness and the Demands of Social Media Algorithms Firdausiyah, Rifka Jannatul; Ni'am, Muhammad Durrin; Kunta, Ittaqillah Haitsuma; Aviatun, Siti Nur; Kamil, Moh.; Rofik, Moh.; Novita, Mona
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15135

Abstract

This study aims to understand how Islamic boarding schools (pesantren) manage the paradox between the value of politeness and the demands of social media algorithms in digital marketing practices. This phenomenon is crucial because Islamic boarding schools are faced with the need to remain relevant in the digital space without losing their foundational values. A qualitative approach was used, with a case study design at the Kwagean Islamic Boarding School in Kediri. Data were collected through direct observation and in-depth interviews with administrators, the media team, and students involved in content production. Data were then analyzed step by step to identify emerging patterns and meanings. The results show that Islamic boarding schools engage in a continuous negotiation process between maintaining politeness and adapting to the logic of the algorithm. Communication styles are made lighter and more adaptive, while remaining within the boundaries of maintained values. On the other hand, algorithms also influence content production patterns, particularly in the tendency to repeat formats deemed effective. This condition creates a hybrid communication identity, where depth of substance is maintained while presented in a simpler manner. These findings illustrate that digital adaptation does not always lead to a loss of values, but can instead provide a space for formulating new, more contextual forms of communication. This study is expected to enrich the discourse on religious digital communication and serve as a practical reference for Islamic boarding schools in managing media wisely amidst the pressures of digital systems.
The Power of Word-of-Mouth: Understanding the Dynamics of Organic Marketing in Faith-Based Educational Institutions Ni’am, Muhammad Durrin; Firdausiyah, Rifka Jannatul; Kamil, Moh; Hasanah, Siti Nur Aviatun; Rofik, Moh; Dewi, Annisa Tri Ananda; Kunta, Ittaqillah Haitsuma; Agus R, Abu Hasan
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15096

Abstract

This study analyzes how word-of-mouth (WOM) is used as an organic marketing strategy in faith-based educational institutions, especially its influence on the perception and decisions of prospective students. The research was conducted by quantitative surveys, collecting data from active students, alumni, and parents through structured questionnaires and supporting documents from institutions. The results show that the positive experiences of students, the credibility of mentors and teachers, and recommendations from senior students and alumni greatly influence the decision of prospective students. Data analysis showed positive experiences contributed the most, followed by the credibility of sources and peer recommendations. This confirms that direct interaction is more influential than formal promotion. Digital media is only an additional channel of information, while interpersonal interaction remains a major factor in the effectiveness of WOM. This study concludes that WOM in faith-based educational institutions runs through social interaction and trusted personal networks, thus becoming an effective and efficient marketing strategy. The implication of this research is that institutional managers can improve their reputation and attract prospective students by creating positive experiences, strengthening the role of mentors and seniors, and documenting original testimonials to optimize organic marketing strategies.
Transforming Traditional Preaching Through Digital Marketing for More Effective Islamic Education Kamil, Moh.; Firdausiyah, Rifka Jannatul; Ni’am, Muhammad Durrin; Rofik, Moh.; Kunta, Ittaqillah Haistuma; Aviatun, Siti Nur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15109

Abstract

This study aims to examine how transforming traditional da'wah through the use of digital marketing can increase the effectiveness of Islamic education, both in terms of disseminating knowledge and reaching a wider audience. The method used in this study is a qualitative approach with literature review and in-depth interviews. Data was collected through relevant sources such as scientific articles, books, and discussions with digital da'wah practitioners and Islamic educators. The results show that integrating traditional da'wah with digital marketing can expand access to Islamic education, accelerate the dissemination of information, and enhance interaction with audiences. The use of digital platforms such as social media, blogs, and podcasts can attract the interest of the younger generation to become more actively involved in da'wah activities and Islamic education. The implication of this study is that traditional da'wah needs to adapt to technological developments to increase its effectiveness. The use of digital marketing in the context of Islamic education opens new opportunities for broader dissemination of knowledge and creates innovative ways for Muslims to learn and interact with da'wah.
Co-Authors Abdullah Abdullah Agus R, Abu Hasan Aviatun, Siti Nur Dewi, Annisa Tri Ananda Hasanah, Siti Nur Aviatun Kamil, Moh Kamil, Moh. Kunta, Ittaqillah Haistuma Kunta, Ittaqillah Haitsuma Mona Novita Mudarris, Badrul Ni'am, Muhammad Durrin Ni’am, Muhammad Durrin Robert Edy Sudarwan, Robert Edy Rofik, Moh Rofik, Moh.