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All Journal Indonesian Journal of Social Science Research Media Bina Ilmiah
Wiyata, Wiyata
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Customers’ Trust Transferability in Social Commerce and Its Impact on Perceived Risk and Purchase Intention Wiyata, Wiyata
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.01

Abstract

This study attempts to provide a strengthened understanding of how to mitigate perceived product risk by utilizing the effect of consumers’ trust transfer. Grounding on the theory of perceived risk, trust transfer framework, and social commerce theory, we propose an integrated model of trust-risk perspective on cross-border social commerce use. We tested the proposed model by conducting an online survey in Indonesia. In this work, we used a PLS-SEM analysis, a mediation and a suppression test, and a Multi-Group analysis. The results demonstrated that consumers’ trust can be transferred from the source of trust (platform and friend) to the target of trust (brand), which subsequently reduce perceived product as well as increase purchase intention. More interestingly, the results of the suppression effect testing show that friend trust was able to play a role as a suppressor factor in the relationship between brand trust and perceived product risk. The finding of the present study offers important implications for theory and literature by integrating trust transfer and perceived risk theory and taking into account perceived product risk as an important factor that potentially deters the effect of trust transfer on consumers’ intention to purchase. From a practical implication, we suggest that the best away to gain consumers’ trust in the global market is by conducting an intensive approach to prospective consumers through social media and promoting in popular marketplaces simultaneously.
DRIVING FACTORS OF IMPULSIVE BUYING DECISIONS: THE CASE OF BUY NOW PAY LATER SERVICE Wiyata, Wiyata; Datu Arya Kusuma
Media Bina Ilmiah Vol. 18 No. 9: April 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i9.765

Abstract

This paper investigates the driving factors behind impulsive buying decisions in the context of Buy Now Pay Later (BNPL) services. Impulse buying is a common behavior characterized by spontaneous purchases without prior planning. With the rise of BNPL services offering convenient payment options, understanding the determinants of impulsive buying within this framework is crucial. Drawing on consumer behavior theories and empirical research, this study examines key factors influencing impulsive buying decisions in the case of BNPL. Factors such as installment payment, conspicuous consumption, critical mass, and price discount are explored. To test our research model and hypotheses, we conducted a questionnaire survey and used structural equation modeling based on data collected from 120 respondents in Indonesia. Results from the empirical investigation show that consumer lifestyle affects consumer adoption of new ICT products, partially through the value preferences they form towards new ICT products along various product attributes, including functional, symbolic, and cost attributes.
Co-Authors Datu Arya Kusuma