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All Journal Magenta Siber Journal of Advanced Multidisciplinary
Ariyanti, Dian Metha
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Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Other

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Fenomena Cyber Public Relations pada Lembaga Pemerintah Non Kementerian: (Studi kasus Aktivitas Cyber Public Relations pada Badan Pengkajian dan Penerapan Teknologi/ BPPT) Ariyanti, Dian Metha
Magenta | Official Journal STMK Trisakti Vol. 2 No. 02 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i02.40

Abstract

The phenomenon of Cyber Public Relations in Non-Ministerial Governance Institutions is an interesting thing to be studied. This study raises case studies at one of these institutions, the Agency for the Assessment and Application of Technologies (BPPT), which was awarded as Top IT Institution in 2017. The purpose of this research is to see how far the IT-based institutions perform Cyber Public Relations activities to publish performance and enhance corporate image in the eyes of the public. This research uses qualitative research approach and descriptive research type. Data collection was obtained through observation, interview, and documentation. The findings of research that the dissemination of information conducted public relations BPPT has been using Internet-based media such as websites and utilize social media such as twitter, facebook, instagram, and youtube to publicize. Despite having many advantages, Cyber Public Relations activity is still constrained internet access problems, human resources and also bureaucratic policy.
Integrated Communication As a Instrument For Building The Image of Hospital Samaatan, Nuriyati; Ariyanti, Dian Metha; Robingah, Robingah; Firmansyah, Jun; K. H., Hendrik
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 3 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i3.559

Abstract

This study aims to determine the integrated communication model as an instrument in building the image of Hospital. The method used in this study is a descriptive qualitative method with a Social Image theory and Berlo Communication Model approach. Data was collected through in-depth interviews with Hospital's Public Relations department and observation of communication activities carried out both internally and externally. The results of the study show that EMHAKA Bekasi Hospital's Public Relations department implements various communication strategies, including the use of social media, relationships with the mass media, and direct communication with the community through social events and health seminars. This is done to increase public understanding of the services provided by the hospital and create a positive impression of the quality of services offered. With effective communication strategies, Hospital has succeeded in building a positive image in the community, which has an impact on patient trust and loyalty. This study provides an overview of the important role of public relations communication in shaping the image of a health institution in the eyes of the public.
Co-Authors Firmansyah, Jun K. H., Hendrik Robingah Robingah Samaatan, Nuriyati