Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Insyiroh: Jurnal Studi Keislaman
Santoso , Bobby Rachman
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Dakwah Multimedia Nahdlatul Ulama melalui Instagram @nuonline_id Santoso , Bobby Rachman; Fatmasari , Lutfi; Nurcholis , Ahmad
Al-Insyiroh: Jurnal Studi Keislaman Vol. 7 No. 1 (2021): March 2021
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/alinsyiroh.v7i1.189

Abstract

Da’wah media from time to time continue to experience such good development. The emergence of social media in the community has also influenced the delivery of da'wah messages. In this case, preachers is required to be able to use social media as a medium for preaching. This research is motivated by the use of Instagram as a medium for preaching, especially the Nahdlatul Ulama organization. This research was conducted on the official Nahdlatul Ulama Instagram account, @nuonline_id. This study aims to understand how the format of the da'wah message presented by the @nuonline_id account and how the da'wah strategy used by Nahdlatul Ulama on the @nuonline_id account. Qualitative research was chosen to be the research method in this study. In addition, the approach used is a phenomenological approach. In this study, the results show that @nuonline_id has 2 strategies in preaching through Instagram, namely: first, in presenting images with insertions of words and selecting templates that show the characteristics of Nahdlatul Ulama. Second, presenting a video with an interesting concept.
Co-Authors Fatmasari , Lutfi Nurcholis , Ahmad