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All Journal Jurnal Ilmu Sosial dan Ilmu Politik
Kahfi Nugraha, Haris
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Law, Crime, Criminology & Criminal Justice Social Sciences

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Understanding Public Perception Made Easy: A Sentiment Analysis of Public Transportation Services Rachmawati, Tutik; Kahfi Nugraha, Haris
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 29, No 1 (2025): July
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.100206

Abstract

Public policy evaluations are often constrained by traditional methods that require significant time and resources, limiting their timeliness and impact. This research explores the use of X (formerly Twitter ) sentiment analysis to evaluate public perceptions of TransJakarta services, addressing the shortcomings of conventional survey-based approaches. The study contributes to academic literature on big data in public administration and offers policymakers a faster and more inclusive method of capturing citizen perspectives. Using X data collected from September 2023 to May 2024, sentiment analysis was conducted using VADER and TextBlob, supported by complementary techniques including word frequency analysis, word clouds, and comparative analysis. The findings reveal that public sentiment fluctuates in response to service disruptions. Notable discrepancies between the VADER and TextBlob classifications indicate the value and necessity of manual validation. In contrast to earlier studies that employed complex models less accessible to practitioners, this study presents a simplified yet robust approach to big-data-driven evaluation, making sentiment analysis more practical for policy monitoring and improvement.
Co-Authors Tutik Rachmawati