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All Journal Indonesian Journal of Islamic Economics Research
Saputri, Shinta Dewi
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Economics, Econometrics & Finance

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Analysis of factors influencing non-Muslims to become customers of Islamic banks Saputri, Shinta Dewi; Rofiuddin, Mohammad
Indonesian Journal of Islamic Economics Research Vol 5, No 2 (2023): Indonesian Journal of Islamic Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijier.v5i2.5834

Abstract

The growth of Islamic banking has begun to infiltrate many sectors of society, attracting the desire of non-Muslim communities to become customers of Islamic banks. The purpose of this study to determine what factors can influence the decisions and interests of non-Muslim communities to become customers in Islamic banks. The sample used in this study amounted to 75 non-Muslim respondents in the Ungaran area with a random sampling technique. The method used is Moderated Regression Analysis. The results show that products and promotions harm decisions, word of mouth and interest have a significant positive effect on non-Muslim community decisions, products and promotions have a positive effect on interest for non-Muslim communities, word of mouth negatively affects interest, interest can mediate products with decisions, interest cannot mediate promotion and word of mouth on decisions.
Co-Authors Rofiuddin, Mohammad