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All Journal Jurnal Riset Pendidikan Ekonomi Jurnal Ilmiah Wahana Pendidikan
Aszahra, Jasmine
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Hasil Implementasi Kegiatan Bazar Kewirausahaan Pada Siswa SMPN 49 Aszahra, Jasmine; Yuniningsih, Yuniningsih
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13896476

Abstract

Kewirausahaan di kalangan pelajar menjadi aspek penting dalam mempersiapkan generasi muda menghadapi tantangan masa depan. Penelitian ini mendokumentasikan pelaksanaan dari bazar kewirausahaan yang diadakan di SMP Negeri 49 Surabaya. Kegiatan ini melibatkan para siswa sebagai pengelola bisnis dalam mengeksplorasi ide kreatif mereka, membangun keterampilan praktis, dan memahami strategi dalam dunia bisnis. Hasil keuangan yang beragam antar kelas menyoroti pentingnya manajemen modal dan strategi penjualan. Bazar ini tidak hanya menjadi ajang penjualan produk, tetapi juga memberikan pengalaman praktis yang bermanfaat bagi siswa dalam memahami esensi berwirausaha.
Pengaruh Kepercayaan Konsumen pada Ulasan Food Vlogger dan E-wom terhadap Keputusan Pembelian Kuliner di Surabaya Aszahra, Jasmine; Ritomiea Ariescy, Reiga
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.13079

Abstract

The rapid development of social media has changed the way people obtain information about culinary experiences. Reviews delivered by food vloggers often become a reference; however, issues related to consumer trust arise because the content is often in the form of paid promotions, making it perceived as less objective. On the other hand, electronic word of mouth (e-WOM), which is based on users direct experiences, is considered more neutral and trustworthy. This study aims to analyze the influence of consumer trust in food vlogger reviews and e-wom on culinary purchase decisions in Surabaya. This research employs a quantitative method with an explanatory approach. The instrument used is a questionnaire distributed online. The sample consists of 100 respondents selected using purposive sampling based on predetermined criteria. The data were analyzed using Structural Equation Modelling based on Partial Least Square (SEM-PLS) with the assistance of SmartPLS software. The results of this study indicate that consumer trust in food vlogger reviews has a positive but not significant effect on purchase decisions, while electronic word of mouth has a positive and significant effect on purchase decisions.
Co-Authors Ritomiea Ariescy, Reiga Yuniningsih Yuniningsih