Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Teknologi
Karimah, Dwi Laras
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence Of Brand Trust And Advertising On Purchasing Decisions And Repurchase Intentions Kinari, Kintan; Karimah, Dwi Laras; Pramesti, Berliana Indah; Citra V.D, Agatha; Indra, Ricardo
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 01 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i01.751

Abstract

The rapid development of the use of social media such as Instagram makes it easier for business people to market their products using the internet. It is not uncommon for marketing to be done via the internet and this marketing is better known through social media and has even become a trending product. Basically, marketing communication is carried out to gain the trust of the public through advertising or other programs. One of the marketing communication strategies carried out by companies using the internet is advertising. This advertising is carried out to obtain a certain goal such as purchasing decisions and repurchase intentions. Objective: To determine the influence of brand trust and advertising on purchasing decisions and repurchase intentions. Research design, data and methodology: Distributing online questionnaires via the Google online platform to 100 audiences who follow Dove's Instagram account. After all the data is collected, it is processed using Structural Equation Modeling Partial Least Squares. Results and Discussion: The research results found that brand trust and advertising have an influence on purchasing decisions and repurchase intentions.
The Influence Of Twitter Social Media As A Social Campaign Media For Environmental Care Movements On Plastic Brand Twitter Users Karimah, Dwi Laras; Kusumaningtyas, Aulia Ilma; Citra, Jonathan Alexander; Indra, Ricardo
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 12 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental damage caused by the use of plastic occurs because, in everyday life, people cannot be separated from the use of plastic. Humans feel the effects caused by plastic waste, and other living things, such as animals, also feel this loss. Several initiatives have been proposed to reduce excessive plastic use, including a digital campaign by AMDK on social media and Twitter. So, this study was conducted to determine whether campaigns carried out through social media, such as Twitter, are a form of positive movement and can be known by all consumers. The research method used in this study is quantitative, with survey methods using 100 samples of active Twitter users. Data is processed using data analysis techniques. Data is processed using data analysis techniques using the Structural Equation Model (SEM). The results of this study show that the two dependent variables, namely social campaigns and social media, have a positive effect on the independent variable, namely brand image
Co-Authors Citra V.D, Agatha Citra, Jonathan Alexander Indra, Ricardo Kinari, Kintan Kusumaningtyas, Aulia Ilma Pramesti, Berliana Indah