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All Journal Jurnal Indonesia Sosial Teknologi Da'watuna: Journal of Communication and Islamic Broadcasting
Sari Pujiastuti, Natalia
Unknown Affiliation
Religion Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Persuasive Communication Content Analysis To Create Impulse Buying During Live Shopee: Local Business Perspectives Sari Pujiastuti, Natalia; Pramucitra, Sinta; Djaya, Tika Ristia
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.875

Abstract

This research aims to analyse the persuasive communication content utilised by local entrepreneurs to generate impulse buying during Shopee Live sessions. Involving the perspective of local business operators, the study will identify the most effective persuasive communication strategies in prompting consumers to make impulsive purchases, particularly within e-commerce platforms like Shopee. By comprehending the dynamics of persuasive communication, this research can offer valuable insights to local entrepreneurs in enhancing the allure and effectiveness of their sales campaigns during Shopee Live sessions, thereby maximising sales potential and sustaining their businesses.
Dinamika Konflik, Komitmen, dan Kepemimpinan dalam Komunitas HOMPIMPA Semarang Sari Pujiastuti, Natalia; Anandasari, Fajar Rizki; Nimas Ayu, Syabilla; Farida, Sinta; Meilisa, Nur Sukma; Adit Prasetya, Ariel
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.10387

Abstract

The study examined the internal dynamics of the Hompimpa Semarang Community, a youth-based cultural group dedicated to preserving traditional games within an increasingly digital society. The research aimed to understand why the community experienced declining member participation, recurring interpersonal tensions, and weakening organizational structure after its reactivation following the pandemic. The study explored how these issues affected the community’s ability to sustain its cultural and educational programs. The research employed a literature-based qualitative method to analyze organizational conflict, member commitment, and leadership practices within the community. Data were reviewed through documented activities, internal narratives, and theoretical frameworks related to conflict management, collective engagement, and transformational leadership.The findings indicated that conflicts were primarily triggered by unequal task distribution, communication gaps between divisions, and limited face-to-face interaction caused by differing academic schedules. These factors contributed to reduced motivation and weakened group cohesion. However, the study found that participatory and reflective leadership successfully transformed tensions into opportunities for collective learning, leading to increased trust and renewed commitment among members. Structural limitations, particularly the absence of formal recognition from academic institutions, continued to hinder long-term stability. The study offered original insights into how informal youth communities could strengthen sustainability by developing clear organizational structures, formal legitimacy, and consistent transformational leadership. It also highlighted the importance of communication systems and recognition mechanisms in rebuilding collective responsibility. These findings may inform future studies on youth-based cultural organizations and community-led cultural preservation efforts.
Co-Authors Adit Prasetya, Ariel Anandasari, Fajar Rizki Farida, Sinta Meilisa, Nur Sukma Nimas Ayu, Syabilla Pramucitra, Sinta Tika Ristia Djaya, Tika Ristia