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Soelama, Pricilia Christy
Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Bauran Pemasaran dan Faktor Personal Terhadap Kepuasan Pelanggan Dengan Keputusan Pembelian sebagai Intervening Soelama, Pricilia Christy
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 1 (2019)
Publisher : Universitas Sam Ratulangi

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Abstract

The results of this study can be seen that the marketing mix variables significantly influence purchasing decisions. And partially the marketing mix also has a significant effect on customer satisfaction. Personal factors have a significant effect on purchasing decisions. Partially personal factors have a significant effect on Customer Satisfaction. Whereas, Purchasing Decisions have a significant effect on Customer SatisfactionKeywords: Marketing Mix, Personal Factor, Purchasing Decision, Customer Satisfaction
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