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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ilham Pangestu, Mahardika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Efektivitas Penggunaan QR Kode sebagai Sarana Pembayaran Digital terhadap Minat Beli Konsumen di MP Mart Ilham Pangestu, Mahardika; Cahyani, Leni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.931

Abstract

This study aims to analyze the effectiveness of using QR codes as a means of digital payment on consumer buying interest at MP Mart. The research method used is Descriptive Qualitative. The data to be collected using a sample of 3 people who influence buying interest in MP mart. Data analysis techniques with the AIDA model (Awareness, Interest, Desire, and Action). The results showed that in terms of awareness the use of QR codes has a significant positive impact on consumer buying interest in MP Mart. Then, in terms of Interest QR Code makes payment transactions easier. In terms of Desire, consumers and sellers are very satisfied with the facilities provided by the QR Code. Finally Action, the execution of using the QR Code needs to be socialized more widely. With the results of this research, according to the AIDA Model, the use of QR codes as a means of digital payment at MP Mart is declared Effective.
Co-Authors Leni Cahyani