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All Journal JURNAL RISET BISNIS DAN MANAJEMEN
Lolowang, Isye R
Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Rumah Tipe Premium (Studi Pada Konsumen Kawanua Emerald City Akrland Manado Lolowang, Isye R
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 1 (2019)
Publisher : Universitas Sam Ratulangi

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Abstract

The purpose of this study was determine to the effect of perception and consumer preferences On Premium Type Purchase Decisions (Study On Consumers Kawanua Emerald City AkrLand Manado. This research used quantitative research models of associative. The results of this study are that consumer perceptions and preferences have a significant effect on purchasing decisions simultaneously. Consumer perception has no significant effect on purchasing decisions partially. Consumer preference has a significant effect on purchasing decisions partiallyKeywords: Perception, consumer preferences, purchasing decisions
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