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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sulaeman, Ayra Zakirah
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Efektivitas Studi Kelayakan Bisnis dalam Meningkatkan Penjualan Kentang di Koperasi Aspi Daranata Agro Priangan Sulaeman, Ayra Zakirah; Sudrartono, Tiris
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3108

Abstract

This study aims to evaluate the effectiveness of business feasibility studies in improving potato sales at the Aspi Daranata Agro Priangan Cooperative. Conducting feasibility assessments plays a pivotal role in the growth and expansion of cooperative businesses, but their impact on cooperative performance has not been widely studied. This research uses a qualitative approach with a case study method. Data were collected through interviews, observation and documentation. The results show that the business feasibility study conducted by the Aspi Daranata Agro Priangan Cooperative was effective in increasing potato sales. This is reflected in increased sales volume, expanded market reach and increased member satisfaction. Through the feasibility study, the cooperative can identify market potential, evaluate marketing strategies and allocate resources more optimally. The insight gained from this work highlights the requirement to empower the skills of cooperatives in conducting business feasibility studies on a regular basis to support business sustainability and member welfare.
Co-Authors Sudrartono, Tiris