Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Roychan Maulana Arbyansyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran pada Produk SAHARA (Simpanan Hari Raya Idul Fitri) di KSPPS Nur Indah Abadi Kencong Roychan Maulana Arbyansyah; Dovi Iwan Musthofa Habibillah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4459

Abstract

This study aims to analyse the marketing strategy of SAHARA products offered by Nur Indah Abadi Kencong Sharia Financial Services Cooperative (KJKS). Using a qualitative approach with a literature study, this research analyses the profile of SAHARA products, SWOT analysis, and marketing strategies that have been implemented. The results show that SAHARA products have great potential, but there are still some weaknesses that need to be improved. The SWOT analysis identified the strengths, weaknesses, opportunities, and threats facing SAHARA products. In addition, this study also identifies several marketing strategies that have been implemented by KJKS, and provides recommendations for improving marketing strategies in the future. This study concludes that to improve the success of SAHARA products, KSPPS needs to focus on strengthening branding, utilising digital marketing, and strategic partnerships.
Co-Authors Dovi iwan musthofa habibillah