Claim Missing Document
Check
Articles

Found 2 Documents
Search

PERSEPSI CUSTOMER TERHADAP PLATFORM E-COMMERCE SHOPEE Suib, Moh. Syaiful; Habsari, Vina Yuli
Jurnal Ekonomi dan Pendidikan Vol. 19 No. 2 (2022)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jep.v19i2.48023

Abstract

Abstrak: Teknologi canggih saat ini banyak dimanfaatkan masyarakat modern dalam kegiatan sehari-hari. Internet menajadi suatu kebutuhan tersendiri bagi masyarakat terutama dalam hal berbelanja. Perubahan gaya hidup tersebut menjadikan tren belanja online marak yang ditandai dengan banyaknya platform e-commerce muncul secara bersamaan. Perkembangan e-commerce di Indonesia sangat pesat, salah satunya yaitu shopee yang menjadi platform e-commerce paling diingat (top of mind). Adanya penelitian ini  untuk mengetahui bagaimana persepsi customer terhadap platform e-commerce shopee karena tidak mengelak jika dalam transaksi belanja online rentan terjadi penipuan dan sering kali tidak memenuhi ekspetasi yang diinginkan. Teknik  analisis yang digunakan  yaitu kuantitatif deskriptif dengan pengumpulan data melalui kuesioner yang disebarkan secara online. Survei dilakukan kepada responden khusus pengguna e-commerce shopee dengan total sample 100 orang.  Analisis kuantitatif menggunakan uji korelasi dan regresi linear dimana diperoleh hasil persamaan regresi Y = 0,603X1 + 0,593X2 + 0,607X3, yang dapat diartikan bahwa pilihan produk, kualitas produk dan kualitas pelayanan berpengaruh terhadap persepsi customer.Kata kunci: Pilihan Produk, Kualitas Produk, Kualitas Pelayanan, Pesepsi Customer
EFFORTS TO ACCELERATE POVERTY REDUCTION THROUGH THE HUMAN DEVELOPMENT INDEX (HDI) IN THE SOCIETY Suib, Moh. Syaiful; Hedi, Hedi; Muhaimin, Rizal
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13138

Abstract

Poverty is a scourge for local governments which has an impact on regional GDP. The government is trying to reduce it with various strategies. One of them is by optimizing HDI and increasing people's per capita income. The regional potential is very large for development, but it has not yet had a significant impact on the aspects of agriculture, plantations and tourism through regional UMKM. Why is it not optimal in several aspects to raise the HDI in Proboinggo Regency, especially in West Tiris? This research tries to explore strategies to reduce extreme poverty rates through the Human Development Index.  The research method uses a descriptive analytical approach consisting of several stages used for variable exploration and strategy development. The results of this research are that people in West Tiris suffer from general obstacles including 1. education, namely limited access to schools, second: health, limited access to health services: Third, Economy and Income. Livelihoods in West Tiris are limited and still focus on less productive agriculture and plantations, some village youths have migrated out of the area.