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All Journal International Journal of Integrative Sciences
Sativa, Annisa Yasmin
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Financial Technology Analysis on the Development of Micro Business in the Sei Sikambing B Market, Sub-District Medan Sunggal City of Medan Sativa, Annisa Yasmin; Sari, Wahyu Indah
International Journal of Integrative Sciences Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i10.11961

Abstract

The aim of this study is to identify the influence of financial technology (Fintech) on the development of micro-enterprises in the Sei Sikambin B market, Medan Sunggal District, Medan City. MSMEs, which consist of micro and medium businesses, have a large share in economic activities. The study used a quantitative descriptive method through the use of linear regression analysis techniques.E-Wallet, Income, Financial Satisfaction, and Financial Technology (Fintech). The results of the study indicate that PEOU, Financial Satisfaction, Income, and Fintech have a significant influence on the development of micro-enterprises, while E-Wallet does not show a significant influence. This study underlines the importance of fintech in increasing efficiency and satisfaction in MSME transactions, as well as the need for supervision to optimize the benefits of financial technology for micro-entrepreneurs
Co-Authors Sari, Wahyu Indah