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All Journal International Journal of Integrative Sciences
Kakisina, Leunard Onosivorus
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Analysis of Consumer Satisfaction Level Towards Banana Nuggets (Case Study of Banana Braga Ambon) Sulaiman, Saldiva; Kakisina, Leunard Onosivorus; Tuhumury, Maisie Trixie Flori
International Journal of Integrative Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i11.12321

Abstract

The creation of processed agricultural products such as banana nuggets may open up opportunities for banana agro-industry operators to take advantage of the existing business opportunities. The emergence of similar business offering the same goods and marketing different products can certainly encourage consumers to be more selective their purchasing decisions. Banana nuggets are an innovative form of processed banana snack. This study aims to analyze the level of consumer satisfaction towards the attributes of banana nugget products at Banana Braga Ambon. The population and sample in this study consisted of  100 respondents from Ambon City who happened to buy  banana nuggets at Banana Braga Ambon (Accidental Sampling). This study used  descriptive analysis method, Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). This study shows that the level of consumer satisfaction towards the attributes of banana nugget products at Banana Braga is 0.87. This means that the results indicate that consumers are very satisfied with the product attributes as the satisfaction level is in the category of 0.81 - 1.00
Co-Authors Sulaiman, Saldiva Tuhumury, Maisie Trixie Flori