Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains
Nurdiana, Siska Agustin
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Investigasi Antesedents Minat Beli Produk Online “Shopee” di Daerah Yogyakarta Nurdiana, Siska Agustin; Albari, Albari
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i04.572

Abstract

This study aims to examine the effect of viral marketing, e-cosyummer reviews, prices, consumer lifestyles and consumer confidence on consumer buying interest on the shopee application in the area. Yogyakarta. This research uses quantitative methods. The population used in this study is all people who buy products on the Shopee application who are domiciled in the Yogyakarta area. The sampling technique used in this research is convenience sampling. Based on the results of descriptive analysis, the highest average score on the viral marketing variable is based on three indicators, namely the existence of promos and discounts sent to consumers, information that is easy to understand and spreading information through the comments column. The results of this study succeeded in showing 12 proven hypotheses. Based on the results of descriptive analysis, the highest average score on the viral marketing variable is found in three indicators, namely the existence of promos and discounts sent to consumers, information that is easy to understand and spreading information through the comments column.
Co-Authors Albari Albari