Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains
Rahman, Mega Nur
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Titik High Coffee Marketing Communication Strategy Through Instagram Social Media Rahman, Mega Nur
Jurnal Indonesia Sosial Sains Vol. 5 No. 05 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i05.1114

Abstract

Titik High Coffee is a coffee shop with an industrial concept located on Jln. Bojong Koneng Atas Bandung. This research aims to find out the marketing communication strategy for Titik High Coffee via Instagram social media. The type of research used is descriptive with a qualitative approach. Researchers carried out objects and held direct interactions with informants, owners, marketing, consumers and observing social media on Instagram Titik High Coffee. The data analysis technique is carried out by gaining an understanding of the research focus, then drawing a conclusion in the form of a general understanding based on reality. The findings obtained from this research show that Titik High Coffee's marketing communication strategy through Instagram social media is effective as a promotional medium because most of the consumers who visit are Instagram social media users.
Co-Authors