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Aswar, Desi Natasya
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The Influence of Brand Trust on Purchase Decisions at Kopi Kenangan Batam Aswar, Desi Natasya; Maldin, Siska Amelia
Jurnal Indonesia Sosial Sains Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i11.1496

Abstract

This research aims to analyze the effect of Brand Trust on Purchasing Decisions at Kopi Kenangan Batam. The method used in this research is Simple Linear Regression. The sample to be studied was 100 respondents using the Slovin formula and purposive sampling technique. The characteristics of the sample studied were consumers located in Batam, had purchased Kopi Kenangan products 2 times and were at least 15 years old. The results of this study are expected to provide an overview of the Effect of Brand Trust on Purchasing Decisions at Kopi Kenangan Batam.
Co-Authors Maldin, Siska Amelia