Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Sustainability and Science Economics
Burhan, Hata Syahidu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Citra Merek Persepsi Harga dan Kualitas Produk Terhadap Minat Membeli Suzuki Ertiga Pada Masyarakat Yogyakarta Burhan, Hata Syahidu
Journal of Sustainability and Science Economics Vol. 1 No. 1 (2023): Juni
Publisher : Atma Workshop Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62337/jsse.v1i1.8

Abstract

The research entitled The Influence of Brand Image Perceptions of Price and Product Quality on Interest in Buying Suzuki Ertiga in Yogyakarta Society aims to identify and analyze whether brand image, price perceptions, and product quality influence the purchase of Suzuki Ertiga simultaneously and partially. The population in this study are users and former users of Suzuki Ertiga in Yogyakarta. Samples were taken from as many as 100 respondents using a purposive sampling technique, namely sampling based on certain considerations. Data analysis using multiple regression analysis. Based on the research results, the regression equation is obtained as follows: Y = 2.525+ 0.245 X1+ 0.043 X2+ 0.316X3 + e. In the hypothesis test, it was concluded that simultaneously (test F) there is influence from the independent variables brand image (X1), price perception (X2), and product quality (X3) together on the intention to buy the Suzuki Ertiga Yogyakarta car (Y). Partially (t-test) the brand image variable (X1) and product quality (X3) have a significant and significant effect on purchase intention (Y), while the price perception variable (X2) has no significant effect on purchase intention (Y)
Co-Authors