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All Journal Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Contemporary Society and Politics Journal
Fitriani, Mulya
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Language Diversity and Potential Conflict in Kerinci Community Fernanda, Sinza; Fitriani, Mulya
Contemporary Society and Politics Journal Vol. 1 No. 1 (2022): Contemporary Society and Politics Journal (CSPJ)
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/cspj.v1i1.2071

Abstract

The purpose of writing this work is to find out and describe what multicultural or linguistic diversity is in Kerinci and to find out what are the good and bad impacts of language diversity in Kerinci. This research is research using a descriptive qualitative method. The data collection technique, in this case, is using library research or other news related to the research title. The data analysis technique used by the author means content analysis. The author can obtain that the existence of the diversity of languages ​​in Kerinci is not to divide one another but to teach them how to respect each other, respect each other between one language if there is a division caused by language if they are differences. The solution is, of course, to start from themselves how to respect each other, appreciate every diversity of languages and also other diversity regardless of the diversity, instill Bhineka Tunggal Ika, which is the motto of the country, not discriminating between friends who are around us, and also by using the nation's unifying language, namely Indonesian, especially in educational institutions must apply Indonesian in the educational environment and also continue to instill in students mutual respect among the diversity that exists. After starting with themselves then, they begin to socialize with others.
STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN UMKM DI DESA MULYASARI MELALUI PLATFORM SHOPEE DAN WHATSAPP BUSINESS Laras, Irena; Rahman, Zulfani; Kamilah, Ratna; Fitriani, Mulya; Armilah, Ai
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 4 No. 4 (2026): Artikel Pengabdian bulan Januari-Maret 2026
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v4i4.4744

Abstract

UMKM di Desa Mulyasari masih mengalami kesulitan dalam memperluas jangkauan pemasaran karena belum mengoptimalkan penggunaan media digital. Aktivitas penjualannya masih terbatas di wilayah sekitar dengan pendekatan promosi tradisional. Kegiatan pengabdian ini bertujuan untuk mengembangkan kapasitas mitra dalam memanfaatkan platform digital, terutama Shopee dan WhatsApp Business, sebagai sarana pemasaran. Langkah-langkah yang dilakukan mencakup analisis kebutuhan, pelatihan penggunaan Shopee dan WhatsApp Business, serta pendampingan dalam pembuatan konten pemasaran. Mitra dalam program ini adalah UMKM milik Ibu Suparti, yang memproduksi aneka jenis keripik pisang, dan UMKM milik Ibu Sumarsih, yang memproduksi minuman herbal dari daun sereh. Evaluasi keberhasilan dilakukan melalui observasi dan wawancara sebelum dan setelah pelatihan. Hasilnya menunjukkan adanya peningkatan kemampuan mitra dalam mengoperasikan platform digital sebesar 75%, serta peningkatan penjualan hingga 40% dalam dua bulan pasca pelatihan. Kegiatan ini memberikan kontribusi nyata dalam peningkatan keterampilan digital serta berdampak positif terhadap kondisi ekonomi mitra UMKM.
Co-Authors Armilah, Ai Fernanda, Sinza Kamilah, Ratna Laras, Irena Rahman, Zulfani