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All Journal Jurnal Inovasi Komunikasi
Anisa Nur
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Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Brand Placement melalui Media Film Anisa Nur
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2627

Abstract

Abstract. The study entitled Implementation of Brand Image Through Movie Media: Semiotic Analysis Concerning to Brand BMW in Movie Mission: Impossible –Rogue Nation. This study aims to see the implementation of brand image through the medium of movie Mission: Impossible –Rogue Nation. The analytic process were using a model of Roland Barthes. The data were obtained from the movie Mission: Impossible –Rogue Nation produced by Paramount Pictures, Hollywood,United States. The Object of this study focused on the visual aspects of the movie Mission: Impossible –Rogue Nation. From these aspects it was concluded that BMW car has a high speed car image, capable of agile maneuver, reliable, high-tech, safe for the occupants, and also has the upper middle market. Researcher concluded that the movie Mission: Impossible –Rogue Nation successfully implemented the brand image of BMW
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