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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Yogi, Sulastri
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Pengaruh Kualitas Produk, Harga dan Saluran Distribusi Terhadap Keputusan Pembelian Beras (Studi Kasus Konsumen Kilang Padi UD Makmur Jaya di Desa Makmur Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai) Yogi, Sulastri; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4565

Abstract

This research aims to determine the influence of product quality, price and distribution channels on rice purchasing decisions (Case Study of UD Makmur Jaya Rice Mill Consumers in Makmur Village, Teluk Mengkudu District, Serdang Bedagai Regency). The sample for this research was 95 consumers. The results of this research are that the variables of product quality, price and distribution channels simultaneously have a positive and significant effect on rice purchasing decisions, with a coefficient of determination value of 0.872
Co-Authors Muhammad Hilman Fikri