Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 1 (2024): Februari

Pengaruh Kualitas Produk, Harga dan Saluran Distribusi Terhadap Keputusan Pembelian Beras (Studi Kasus Konsumen Kilang Padi UD Makmur Jaya di Desa Makmur Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai)

Yogi, Sulastri (Unknown)
Fikri, Muhammad Hilman (Unknown)

Article Info

Publish Date
16 Feb 2024

Abstract

This research aims to determine the influence of product quality, price and distribution channels on rice purchasing decisions (Case Study of UD Makmur Jaya Rice Mill Consumers in Makmur Village, Teluk Mengkudu District, Serdang Bedagai Regency). The sample for this research was 95 consumers. The results of this research are that the variables of product quality, price and distribution channels simultaneously have a positive and significant effect on rice purchasing decisions, with a coefficient of determination value of 0.872

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...