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p-Index From 2021 - 2026
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All Journal Communication and Information Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities
Adelia Rahmadani
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Smartphone Terhadap Komunikasi Keluarga Putri Balqis Maharani Siregar; Nursapia Harahap; Shaqiula Devina Amanda; Nur Ainun Ghoisani Ritonga; Muhammad Arif Lubis; Fitri Holila Siregar; Fany Saputri; Adelia Rahmadani
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.3684

Abstract

Pada umumnya, teknologi, atau smartphone, telah menjadi bagian penting dari kehidupan seseorang. Oleh karena itu, diperlukan upaya untuk meningkatkan kesadaran, pengetahuan, dan keterampilan untuk tetap dapat menggunakan smartphone dengan cerdas untuk mengakses internet. Namun, penggunaan smartphone secara berlebihan di dalam keluarga sering terjadi dan berdampak pada berbagai aspek kehidupan. Menteri komunikasi dan informatika (menkominfo) Rudiantara meminta orangtua, remaja, dan anak-anak untuk membatasi penggunaan smartphone. Dalam menghindari smartphone ada cara-cara yang tepat, agar kita dapat terhindar dari bermamin smartphone yang berlebihan. Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa yang terhadap berlebihhan bermain smartphone. Jenis penelitian ini adalah kuantitatif. Penelitian ini dilakakukan oleh seluruh mahasiswa yang ada di sumatera utara. Penelitian ini melibatkan 36 mahasiswa dari Sumatera Utara. Data dikumpulkan menggunakan alat angket yang menggunakan likert. Data dikumpulkan melalui lembar angket persepsi mahasiwa/i, dan metode deskriptif digunakan untuk menganalisisnya. Hasil penelitian menunjukkan bahwa 93% dari sepuluh pertanyaan dalam lembar angket siswa memenuhi kriteria yang sangat baik.
Micro Influencer Strategy in Building Public Trust in the Emina Brand Adelia Rahmadani; Zuhriah Zuhriah
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 4 No. 2 (2026): May: International Journal of Education, Language, Literature, Arts, Culture, a
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v4i2.1867

Abstract

The rapid growth of digital communication and social media has transformed marketing communication strategies, encouraging companies to utilize micro influencers to establish stronger relationships with consumers. Unlike conventional promotional approaches, micro influencers are considered more credible, authentic, and capable of fostering public trust through interactive communication. This study aims to analyze the communication strategies employed by micro influencers in building public trust toward the Emina cosmetic brand on social media. The research adopted a qualitative descriptive approach. Data were collected through in-depth interviews with two micro influencers and their followers, supported by social media content observation and documentation. The data were analyzed using the interactive model of data reduction, data display, and conclusion drawing. The findings reveal that public trust is developed through five key communication strategies: influencer credibility, message authenticity, two-way communication and audience engagement, congruence between the influencer and the Emina brand, and consistency in delivering content. These elements collectively create emotional connections, enhance message credibility, and encourage positive audience perceptions of the brand. The study also demonstrates that followers place greater trust in product recommendations based on genuine personal experiences rather than purely promotional content. This research contributes to the development of digital marketing communication studies by providing a comprehensive qualitative understanding of how micro influencers shape public trust and offers practical insights for brands targeting Generation Z consumers through social media.
Co-Authors Fany Saputri Fitri Holila Siregar Muhammad Arif Lubis Nur Ainun Ghoisani Ritonga Nursapia Harahap Putri Balqis Maharani Siregar Shaqiula Devina Amanda Zuhriah Zuhriah