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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Administration Provision
Taebenu, Carens Afferio
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PEMBUATAN KATALOG DIGITAL SEBAGAI MEDIA PROMOSI PADA UMKM SEMPOL AYAM, CILOR, DAN CIRENG ARSIL DI KECAMATAN PARONGPONG Tania, Elen; Simarmata, Ellen; Taebenu, Carens Afferio; Rampen, Daniella Anggraini La Vecchia; Felisintikhe, Dea Jessika; Sitompul, Grace Orlyn
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.44327

Abstract

UMKM memegang peranan penting dalam perekonomian, namun masih banyak yang belum memanfaatkan teknologi digital untuk mempromosikan produk. UMKM Sempol Ayam, Cilor, dan Cireng Arsil di Kecamatan Parongpong merupakan contoh pelaku usaha yang belum menerapkan media digital dalam strategi pemasarannya. Tujuan dari kegiatan pengabdian ini adalah membantu pembuatan katalog digital sebagai alat promosi. Metode yang digunakan adalah pendekatan kualitatif deskriptif yang meliputi observasi, wawancara, perancangan katalog digital, pelatihan, dan evaluasi. Hasil kegiatan menunjukkan bahwa katalog digital memudahkan pelaku usaha dalam mempromosikan produk serta memperluas jangkauan pemasaran melalui media sosial dan aplikasi pesan instan. Pelaku usaha mulai aktif menggunakan katalog tersebut untuk berinteraksi dengan pelanggan, yang berdampak positif terhadap efektivitas promosi. Kegiatan ini turut meningkatkan literasi digital pelaku UMKM dan memperkuat strategi pemasaran produknya.
The Effect of Work Life Balance and Green Environment on Employee Performance at PT PYX Solusi Teknologi: JEL Classification: M12, M14, J24, J28, Q56 Taebenu, Carens Afferio; Pintauli, Rolyana Ferinia
Journal of Management and Administration Provision Vol. 6 No. 2 (2026): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v6i2.939

Abstract

The purpose of this study was to investigate how employees at PT. PYX Solusi Teknologi perform in relation to work-life balance and the green environment. Indicators of the factors of Work Life Balance, Green Environment, and Employee Performance were measured using a closed questionnaire with a Likert scale. All PT. PYX Solusi Teknologi employees were included in the study's population. The accidental sampling method was used to select 116 respondents. The operational definitions of the variables include Work Life Balance, which measures the balance between work and personal obligations; Green Environment, which assesses healthy working conditions that promote environmental sustainability; and Employee Performance, which gauges aspects of quantity, quality, timeliness of task completion, work effectiveness, independence at work, and interpersonal skills. The outer model, inner model, R-square, and path coefficient were all tested using the data analysis method (SEM-PLS). The assertion that family support leads to better performance at work has the greatest value of the work-life balance variable indicator, according to descriptive data. The claim that the presence of a green environment promotes employee care for the environment and enhances comfort at work has the highest value of the green environment variable indicator. The ability to do tasks on schedule and in accordance with goals has the greatest value of the employee performance variable indicator. The study's findings show that employee performance is positively and significantly impacted by both work-life balance and the green environment, both directly and indirectly through the green environment's role as an intervening variable.
Co-Authors Felisintikhe, Dea Jessika Rampen, Daniella Anggraini La Vecchia Rolyana Ferinia Simarmata, Ellen Tania, Elen