Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING
Putri, Marizka Shabira
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PERBANDINGAN PERILAKU KONSUMEN DI PASAR TRADISIONAL DAN E-COMMERCE Putri, Marizka Shabira; Rabbani, Ridho Bari; Salma, Ilma Fatikah; Hidayah, Nurul
ANALISIS Vol. 14 No. 01 (2024): ANALISIS VOL. 14 NO. 01 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i01.3812

Abstract

Technological developments characterized by easy access to the internet among the public have changed the pattern of life from traditional to a more modern and instantaneous one. Likewise, the economic sector has experienced a significant impact due to technological advances, one of which is the increase in the form of digital or electronic commerce. The research objectives aim to determine the condition of the market after e-commerce, then the effect of product quality, service quality, price perceptions, trust, and location on consumer purchasing decisions, knowing the relationship between purchasing decisions and market form selection, and knowing market form opportunities that provide more benefits to business actors. The population in this study is all consumers domiciled in Depok City who transact at Tugu Pal Market or e-commerce, and determining the number of samples for interviews with fashion traders using the Slovin formula at a precision level of 10% obtained as many as 43 samples. The analysis method used, namely the multiple linear regression analysis test, t test, and Mann-Whitney U-test, obtained information that in traditional markets product quality and trust have a significant effect, while in e-commerce the variables of service quality, price perception, and trust have a significant effect on purchasing decisions. In addition, there are changes in conditions in traditional markets after e-commerce.
Co-Authors NURUL HIDAYAH Rabbani, Ridho Bari Salma, Ilma Fatikah