Rincòn Rodrìguez, Isabel Cristina
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Hybrid study of digital entrepreneurship in the COVID-19 era Rincón Ornelas, Rosa María; Zallas Esquer, Lidia Amalia; Sanchez Sanchez, Arturo; García Lirios, Cruz; Chaparro Medina, Jorge E.; Rincòn Rodrìguez, Isabel Cristina
Journal of Sustainable Economics Vol. 1 No. 1 (2023): Journal of Sustainable Economics
Publisher : TALENTA PUBLISHER UNIVERSITAS SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jse.v1i1.8902

Abstract

The objective of this work was to specify a model for the study of electronic consumption. An exploratory, cross-sectional and psychometric study was conducted with a selection of Internet users, considering their time of use. An associative perceptual structure was found between the usefulness of the technology and the effectiveness of the respondent, although the research design limited the results to the research sample, suggesting the extension of the work towards other cybernetic contexts.