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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Intelek Insan Cendikia
M. Miftah Farid
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Puisi Sebagai Media Komunikasi Propaganda Masyarakat (Analisis Puisi-Puisi Wiji Thukul Dalam Buku Nyanyian Akar Rumput Kumpulan Lengkap Puisi) Cut Nur Salamah; Eraskaita Ginting; M. Miftah Farid
Jurnal Intelek Insan Cendikia Vol. 2 No. 3 (2025): MARET 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian yang berjudul “Puisi Sebagai Media Komunikasi Propaganda Masyarakat (Analisis Puisi-Puisi Wiji Thukul dalam Buku Nyanyian Akar Rumput Kumpulan Lengkap Puisi)” bertujuan untuk menjelaskan bagaimana makna denotasi, makna konotasi dan mitos pada puisi-puisi Wiji Thukul dalam buku Kumpulan Lengkap Puisi Nyanyian Akar Rumput sebagai media komunikasi propaganda masyarakat. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan jenis penelitian pendekatan deskriptif, kemudian peneliti menganalisis objek penelitian menggunakan teori semiotika Roland Barthes yang mencakup tiga makna yaitu, makna denotasi, makna konotasi dan mitos sesuai dengan rumusan masalah. Teknik pengumpulan data diperoleh melalui salah satu dari sumber data primer yakni, buku yang berjudul “Kumpulan Lengkap Puisi Wiji Thukul Nyanyian Akar Rumput” dan didukung oleh data observasi dan dokumentasi. Langkah-langkah yang dilakukan dalam proses analisis data adalah sesuai dengan rancangan analisis data yang dipaparkan oleh Miles dan Huberman, dalam pandangan model interaktif terdapat tiga jenis kegiatan analisis yaitu reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa puisi digunakan Wiji Thukul sebagai alat propaganda dalam perjuangan politik dan sosial untuk menyuarakan penderitaan rakyat kecil, ketidakadilan dan kekerasan terhadap kaum yang tertindas (rakyat kecil), secara umum puisi Wiji Thukul bernada propaganda yaitu ajakan untuk melawan penindasan.
Application of Cognitive Dissonance in Persuasive Communication of Leaders to Education Staff at SMK Negeri 1 Belida Darat Nadilah; Fera Indasari; M. Miftah Farid
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 8 No. 2: April 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i2.11064

Abstract

This study aims to determine the application of cognitive dissonance in persuasive communication of leaders in education staff at SMK Negeri 1 Belida Darat. This research is motivated by the difference between the personal beliefs of education personnel and the policies or directions implemented by school leaders, thus causing psychological discomfort that encourages adjustments in attitudes and behaviors. In these conditions, persuasive communication by leaders is an important factor in helping education personnel accept policies and adjust to organizational demands. This study uses a qualitative research method with a descriptive approach. Data collection techniques are carried out through observation, interviews, and documentation. The informants in this study consisted of school principals, teachers, and education staff at SMK Negeri 1 Belida Darat. Data is analyzed through the stages of data reduction, data presentation, and conclusion drawn. The results of the study show that the application of cognitive dissonance in persuasive communication of leaders can be seen through four indicators, namely the desire for consistency, psychological inconsistency, dissonance driving change, and efforts to achieve consistency. When there is a discrepancy between personal beliefs and school policies, education personnel experience psychological discomfort in the form of doubt, confusion, and decreased morale. However, through persuasive communication that is carried out openly, clearly, and gradually, education personnel are able to adjust and accept the policies implemented. Thus, persuasive communication by leaders plays an important role in reducing cognitive dissonance and encouraging changes in attitudes and consistency in the work of education personnel in the school environment.
Co-Authors Cut Nur Salamah Eraskaita Ginting Fera Indasari Nadilah