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All Journal Jurnal Ilmiah Sistem Informasi Jurnal Intelek Insan Cendikia
Pratama, Novan Putra
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Komunikasi Interpersonal dalam Meningkatkan Efektivitas Pembinaan UMKM di Kota Surabaya Adhitama, Moh. Rifki; Pratama, Novan Putra; Irsyad, Muhammad Rifqi Naufal; Milad, M. Khusnu
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Program pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) yang dijalankan oleh Dinas Koperasi, Usaha Kecil dan Menengah, serta Perdagangan Kota Surabaya bertujuan untuk meningkatkan daya saing dan keberlanjutan usaha kecil. Penelitian ini mengkaji peran komunikasi interpersonal dalam meningkatkan efektivitas program pengembangan UMKM, dengan fokus pada kredibilitas pendamping, kepercayaan antar pelaku UMKM, dan validitas data. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara mendalam dengan mahasiswa magang yang terlibat dalam pendampingan UMKM. Temuan menunjukkan bahwa komunikasi interpersonal yang efektif berkontribusi terhadap keberhasilan program. Kredibilitas pendamping meningkatkan penerimaan informasi, sementara kepercayaan pelaku UMKM berperan sebagai mediator efektivitas program. Selain itu, validitas data UMKM menjadi faktor penting dalam memastikan kelancaran pelaksanaan program. Temuan ini menunjukkan perlunya peningkatan pelatihan komunikasi bagi pendamping dan penerapan mekanisme verifikasi data yang lebih ketat dalam program pengembangan UMKM.
Pengaruh Kepuasan Pengguna (EUCS) terhadap Loyalitas Pengguna Spotify di Kalangan Mahasiswa Surabaya Pratama, Novan Putra; Izzudin, Muhammad Andik; Ilham, Ilham
Jurnal Ilmiah Sistem Informasi Vol. 5 No. 1 (2026): January: Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/x9c8bx65

Abstract

The development of music streaming services such as Spotify has increased the need to understand the factors that influence user loyalty, particularly among university students who are highly engaged with digital platforms. Despite the rapid growth in music streaming adoption, research specifically examining the relationship between user satisfaction, measured using the End-User Computing Satisfaction (EUCS) model, and user loyalty among Surabaya university students remains limited. This study aims to examine the influence of the five EUCS dimensions, namely content, accuracy, format, ease of use, and timeliness, on the loyalty of Spotify users. A quantitative research approach was employed, with data collected through a Likert-scale questionnaire distributed to 77 students who have used Spotify for at least three months. The collected data were analyzed using multiple linear regression through SPSS to determine both partial and simultaneous effects of each dimension. The findings reveal that only the ease-of-use dimension has a positive and significant impact on user loyalty, while content, accuracy, format, and timeliness show no significant effects. These results highlight that ease of use plays a crucial role in shaping and maintaining user loyalty among Spotify users in Surabaya. Furthermore, the study provides valuable insights for developers to prioritize usability improvements while also contributing to the enrichment of EUCS-based satisfaction studies in the digital music service domain.
Co-Authors Adhitama, Moh. Rifki Ilham Ilham Irsyad, Muhammad Rifqi Naufal Izzudin, Muhammad Andik Milad, M. Khusnu